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Hack To Start
episode 60

Zack Onisko

Growth Dude at @CreativeMarket

Listen to this episode on iTunes, Stitcher, & Google Music

Zack Onisko is the Head of Growth and Marketing at Creative Market, a marketplace for ready-to-use design assets from independent creators. Zack graduated as a graphic designer but always wanted to run something for himself. He helped launch and grow BranchOut to over 30 million users, raising $49M in the process before it was acquired. He then met up with the founding team of Creative Market right after their time in YC. Zack joins us to share his story, how he helped Creative Market grow a multiple of 17 times in just 12 months, while also increasing revenue by 1600%, and much more!

Main Objectives For This Episode

  • Learn more about Zack.
  • Learn more about how Zack got into startups.
  • How Zack approaches growth & marketing
  • How he helped grow several startups, including Creative Market by 17x in it's first 12 months.
  • And much more!

Episode Overview

Zack Onisko is the Head of Growth and Marketing at Creative Market, a marketplace for ready-to-use design assets from independent creators.

Zack graduated as a graphic designer but always wanted to run something for himself. He helped launch and grow BranchOut to over 30 million users, raising $49M in the process before it was acquired. He then met up with the founding team of Creative Market right after their time in YC.

Zack joins us to share his story, how he helped Creative Market grow a multiple of 17 times in just 12 months, while also increasing revenue by 1600%, and much more!


What You'll Learn In This Episode

  • How Zack got into startups & entrepreneurship.
  • How Zack approaches growth & marketing.
  • How Zack helped Creative Market grow 17x in 12 months while increasing revenue 1600%.
  • And much more!

Some Of The Questions We Ask

1:49
Where are you from, what did you study and how did your passion for entrepreneurship start?

2:37
How did you transition from graphic design into tech entrepreneurship and the growth side of things?

5:51
You then helped co-found and led product for your own startup called SuperFan. What was SuperFan and what motivated you to start it?

8:27
Under your direction, BranchOut grew to over 30 million users and over 800 million professional connections in your database. What lead to this growth and how did product features influence this?

13:25
BranchOut raised $49 million in funding from Accel Partners, Redpoint Ventures, Mayfield and more. How did you guys approach raising money? Any insights to share?

14:34
So you’re currently the head of growth and marketing at Creative Market. For those who might not know, what is Creative Market and how did you become involved?

16:17
You’ve talked about the 3 stages of startup growth (Product/Market fit; The Hustle Stage; Scalable Growth stage). Can you tell us a bit more about the last two specifically and what advice you might have to share about getting growth there?

25:58
What are some of the most recent apps you’ve downloaded?

26:58
Have you discovered anything interesting content lately?

27:25
Any last thoughts or personal mottos that you live by that you think others should know about?


Here are some of the most important links and resources mentioned throughout the show.

Twitter Handles & Websites

Zack on Twitter
Zack on the web
Creative Market on Twitter
Creative Market on the web
Tyler Copeland on Twitter
Franco Varriano on Twitter

Devices, Apps, & Books

YoShirt
Nuzzle
Digg
Slack
Asana
Houzz
Hiten Shaw's Newsletter
Venture Deals

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