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Hack To Start
Episode 105

Victoria Young

Product Marketing @Uber @MIT Sloan MBA @KPCB Product Fellow

Listen to this episode on iTunes, Stitcher, & Google Music

Victoria Young is a product marketing lead at Uber. Victoria likes to think about the intersection of culture and technology - working with emerging startups and new media platforms to creatively apply technology and new strategies to solve complex problems. At Uber, Victoria is currently focused on one of Uber’s fastest expanding products, uberPOOL. There she spearheaded the launch of go-to-market campaigns for new product features and defined the strategy for marketing programs that drive acquisition and growth of users, leading cross-functional teams from ideation through execution. She also led the marketing campaign for a national uberPOOL partnership with CapitalOne, which resulted in triple digit sustained growth. Victoria was also selected as one of eight KPCB Product Fellows, through a process that included over 2,500 applications from over 200 universities and over 600 interviews. KPCB Product Fellows is a program that provides top-quality mentorship, opportunities to create meaningful relationships between talented individuals, and work experiences with substantial responsibilities. Victoria also recently spoke at TEDxUCLA, acted as a mentor at RECESS, and frequently speaks at events on marketing, entrepreneurship, diversity, and technology. She’s also a frequent blogger on her site. She joins us to share her story, what it was like getting selected as a KPCB Fellow, how’s she’s approached building such an amazing career, what it’s like working at Uber, some of the common growth/product mistakes she sees other entrepreneurs and organizations making, and much more!

Main Objectives For This Episode

  • Learn more about Victoria.
  • Learn more about how Victoria got into startups.
  • Learn more about the KPCB Fellows program and what that process was like.
  • Learn more about how Victoria approaches
  • And more!

Episode Overview

Victoria Young is a product marketing lead at Uber.

Victoria likes to think about the intersection of culture and technology - working with emerging startups and new media platforms to creatively apply technology and new strategies to solve complex problems.

At Uber, Victoria is currently focused on one of Uber’s fastest expanding products, uberPOOL. There she spearheaded the launch of go-to-market campaigns for new product features and defined the strategy for marketing programs that drive acquisition and growth of users, leading cross-functional teams from ideation through execution. She also led the marketing campaign for a national uberPOOL partnership with CapitalOne, which resulted in triple digit sustained growth.

Victoria was also selected as one of eight KPCB Product Fellows, through a process that included over 2,500 applications from over 200 universities and over 600 interviews.

KPCB Product Fellows is a program that provides top-quality mentorship, opportunities to create meaningful relationships between talented individuals, and work experiences with substantial responsibilities.

Victoria also recently spoke at TEDxUCLA, acted as a mentor at RECESS, and frequently speaks at events on marketing, entrepreneurship, diversity, and technology. She’s also a frequent blogger on her site.

She joins us to share her story, what it was like getting selected as a KPCB Fellow, how’s she’s approached building such an amazing career, what it’s like working at Uber, some of the common growth/product mistakes she sees other entrepreneurs and organizations making, and much more!


What You'll Learn In This Episode

  • Learn more about how Victoria got into startups.
  • Learn more about the KPCB Fellows program and what that process was like.
  • Learn more about how Victoria approaches building and growing products.
  • And more!

Some Of The Questions We Ask

2:28
Where are you from and what did you study?

3:25
So how did your passion for media and technology develop?

4:00
How did you first get into startups?

4:56
So you’ve worked with media companies like Disney and Warner Bros. before moving into other forms of online content. What were some of the parallels you noticed?

6:06
You then worked at Google doing agency partnerships and sales. What was that role like and how did you create the opportunity to do that?

7:01
You’re also a KPCB Fellow. Can you tell us more about that program and what it entails?

12:21
You’re currently at Uber, and part of the Product Marketing team. How did you create the opportunity to be part of the team at Uber?

13:09
LA was the first city to launch uber Pool. How did you end up joining that particular team?

14:17
What does a typical day look like for you? What are some of the challenges or opportunities you get to think about?

18:29
How do you approach thinking about product growth?

20:51
What are some of the most recent apps you’ve downloaded or used lately?

21:40
Any last thoughts or personal mottos that you live by that you think others should know about?


Here are some of the most important links and resources mentioned throughout the show.

Twitter Handles & Websites

Victoria Young on Twitter
Victoria Young on the web
Uber on Twitter
Uber on the web
Tyler Copeland on Twitter
Franco Varriano on Twitter

Devices, Apps, and Books

Audible
Hitlist
Hopper

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