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Hack To Start
Episode 193

Vibhu Norby

Founder, CEO @b8ta

Listen to this episode on iTunes, Stitcher, & Google Music

Vibhu Norby is the co-founder & CEO of B8ta, a new store designed for discovering, trying, & buying the latest tech products, as well as a new platform called “Built by B8ta”, which aims to power the future of physical retail experiences. Vibhu moved to silicon valley after college to join a startup. He was eventually fired from the job, but then joined another startup which was acquired by MySpace. From there, Vibhu joined YC with a social network startup of his own, raised some money, and was later acquired by Nest. It was there that Vibhu started to really get interested in the future of retail - especially for emerging hardware brands. Vibhu joins us to share his story, how he got into startups, what it was like running his own startups & working at Nest, why he started B8ta, how he thinks about the retail industry, what Built by B8ta is all about, what they’ve learnt scaling to 80 physical stores, what’s next for the startup, and much more.

Main Objectives For This Episode

  • Learn more about how Vibhu got into startups
  • Learn more about what it was like launching B8ta & growing to 80 stores
  • Learn more about how Vibhu thinks about the future of retail
  • And more!

Episode Overview

Vibhu Norby is the co-founder & CEO of B8ta, a new store designed for discovering, trying, & buying the latest tech products, as well as a new platform called “Built by B8ta”, which aims to power the future of physical retail experiences.

Vibhu moved to silicon valley after college to join a startup. He was eventually fired from the job, but then joined another startup which was acquired by MySpace.

From there, Vibhu joined YC with a social network startup of his own, raised some money, and was later acquired by Nest.

It was there that Vibhu started to really get interested in the future of retail - especially for emerging hardware brands.

Vibhu joins us to share his story, how he got into startups, what it was like running his own startups & working at Nest, why he started B8ta, how he thinks about the retail industry, what Built by B8ta is all about, what they’ve learnt scaling to 80 physical stores, what’s next for the startup, and much more.


Some Of The Questions We Ask

2:01
Can you tell us more about yourself - where are you from and what did you study?

2:28
How did your passion for technology and startup develop?

3:30
What were some of your first few jobs in tech? How did you approach starting your career?

5:07
What were some of the biggest lessons you learnt from this phase of your career?

6:52
So fast forward to today, you’re on of the founders & the CEO of B8TA. Can you start off by telling us a little more about what B8ta is all about and what motivated you to help start it?

9:52
You mentioned developing this type of concept throughout your career in hardware. So how has B8ta evolved over the years?

10:59
B8ta just announced a new platform called “Built by B8ta”. Can you tell us more about that and how this fits into all of the stores you’re opening up?

15:08
Where do you see the future of retail (and/or commerce) heading?

17:07
What’s next for B8ta in 2018?

18:22
Are there any specific resources that you find yourself frequently recommending to others?


Here are some of the most important links and resources mentioned throughout the show.

Twitter Handles & Websites

Vibhu Norby on Twitter
B8ta on Twitter
B8ta on the Web
Built by B8ta
Tyler Copeland on Twitter
Franco Varriano on Twitter

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