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Hack To Start
Episode 106

Todd Garland

Founder, BuySellAds. Bootstrapped, Profitable, and Proud.

Listen to this episode on iTunes, Stitcher, & Google Music

Todd Garland is the founder and CEO of BuySellAds. Todd started diving into tech during college and got into startups shortly after. He join HubSpot as an early employee and quickly got inspired to start his own company. BuySellAds is now flipping the Ad Tech industry around with their unique, transparent and simple approach. Completely bootstrapped and acting as a marketplace between advertisers and publishers, they now work with over 1200 publishers to strategically place ads that don’t invade the consumer’s privacy and online rights. Todd joins us to share his story, how he managed to build the first version of the service, why BuySellAds is a completely different advertising model, how they’ve managed to remain bootstrapped and scale to selling more than 6 billion ad impressions each month, how they’ve approached acquisitions to fuel growth, and much more!

Main Objectives For This Episode

  • Learn more about Todd.
  • Learn more about how Todd got into startups.
  • Learn more about how BuySellAds has remained bootstrapped and managed to keep growing so quickly.
  • Learn more about how BuySellAds sees online advertising continue to evolve.
  • And more!

Episode Overview

Todd Garland is the founder and CEO of BuySellAds.

Todd started diving into tech during college and got into startups shortly after. He join HubSpot as an early employee and quickly got inspired to start his own company.

BuySellAds is now flipping the Ad Tech industry around with their unique, transparent and simple approach. Completely bootstrapped and acting as a marketplace between advertisers and publishers, they now work with over 1200 publishers to strategically place ads that don’t invade the consumer’s privacy and online rights.

Todd joins us to share his story, how he managed to build the first version of the service, why BuySellAds is a completely different advertising model, how they’ve managed to remain bootstrapped and scale to selling more than 6 billion ad impressions each month, how they’ve approached acquisitions to fuel growth, and much more!


What You'll Learn In This Episode

  • Learn more about how Todd got into startups.
  • How Todd built the first version of BuySellAds.
  • How BuySellAds sees the advertising industry continuing to evolve.
  • How BuySellAds managed to grow to more than 6 billion impressions sold per month - while still being completely bootstrapped.
  • And more!

Some Of The Questions We Ask

1:42
Where are you from and what did you study?

2:42
So how did your passion for tech & entrepreneurship develop?

3:31
How did you first get involved with design and development?

6:14
Prior to starting your own company (BuySellAds, that we’ll get into in a moment), you were a designer and SEO specialist at Hubspot. Can you tell us a little bit about Hubspot and how you created the opportunity to work there?

11:21
You’re current the founder and CEO of BuySellAds. For those who don’t know or aren’t familiar with online ads, what is BuySellAds?

13:14
How did you come up with the idea for BuySellAds and how did you hack the first version of the service together?

14:22
BuySellAds has been completely bootstrapped since Day 1. How have you managed to do that?

15:12
You’ve had some pretty big name acquisitions over the years including Fusion Ads (2011), Beacon Ad Network (2011), Carbon Ads (2012), and LaunchBit (2014). How did you approach these acquisitions and how do acquisitions in general help a startup grow/solidify market position?

18:02
Where do you see the advertising industry continuing to evolve?

21:28
That sounds like a huge challenge, but where there is a challenge, there is opportunity as entrepreneurs know. So seeing that, how has your day-to-day role at BSA changed and what’s next for BSA?

23:10
Where do you see the biggest opportunities for entrepreneurs? Any technologies or industries that really interest you?

24:54
What are some of the most recent apps you’ve downloaded or used lately?

26:28
Any last thoughts or personal mottos that you live by that you think others should know about?


Here are some of the most important links and resources mentioned throughout the show.

Twitter Handles & Websites

Todd Garland on Twitter
Todd Garland on the web
BuySellAds on Twitter
BuySellAds on the web
Tyler Copeland on Twitter
Franco Varriano on Twitter

Devices, Apps, and Books

Ionic

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