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Hack To Start
Episode 40

Susan Su

Writer, yogi, Distribution @500startups.Past life @appsumo, @insidenetwork, @google.

Listen to this episode on iTunes, Stitcher, & Google Music

Susan Su is the growth marketer-in-residence for 500 Startups Distribution team. Susan has more than 8 years of experience going from corporate to startup in Silicon Valley, running marketing for some major media and web startups like: Google, with Ramit Sethi & IWillTeachYouToBeRich, InsideNetwork, AppSumo, and more. She joins us to share her insights on taking risks, creating something of value, how to manage yourself and what it takes to get into 500 Startups.

Main Objectives For This Episode

  • Learn more about Susan.
  • Learn more about how her career in startups began and how she got into markting for top companies.
  • Learn more about Susan's work at 500 Startups in Bali.
  • And more!

Episode Overview

Susan Su is the growth marketer-in-residence for 500 Startups Distribution team. Susan has more than 8 years of experience ranging from corporate to startup in Silicon Valley, running marketing for some major media and web startups like: Google, with Ramit Sethi & IWillTeachYouToBeRich, InsideNetwork, AppSumo, and more.

She joins us to share her insights on taking risks, creating something of value, how to manage yourself and what it takes to get into 500 Startups.


What You'll Learn In This Episode

  • How Susan's career in startups began.
  • Why taking risks and putting yourself out there is critical.
  • Why learning to manage yourself is important for good health, and good business.
  • How to approach growth, business, marketing & getting into 500 Startups with unit economics.
  • And more!

Some Of The Questions We Ask

1:26
Where are you from, what did you study and how did your passion for entrepreneurship start?

2:07
You joined Google out of school, so what did you end up doing there?

6:08
You then worked with Ramit Sethi and his book/site IWillTeachYouToBeRich.com. How did that opportunity unfold and why did you decide to transition from corporate to startups?

13:08
What were some of the biggest lessons you learnt during this time?

15:26
You were the director of marketing at Inside Network (acquired by WebMediaBrands in 2011). Can you tell us more about what Inside Network was?

23:37
You’re currently part of the 500 startups content marketing and distribution team. What is 500 startups?

28:52
What should a company looking to be accepted into 500 startups focus on in your opinion?

30:07
What apps, books, devices or tools are you obsessed with right now?


Here are some of the most important links and resources mentioned throughout the show.

Twitter Handles & Websites

Susan on Twitter
Susan on the Web
500 Startups on the web
Tyler Copeland on Twitter
Franco Varriano on Twitter

Devices, Apps & Books

Slack
Mattermark
Next Draft

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