Post Image
Hack To Start
Episode 22

Steve Beauchesne

The co-founder and chief tasting officer at Beau's All Natural Brewing Company.

Listen to this episode on iTunes, Stitcher, & Google Music

Steve Beauchesne is the co-founder and chief tasting officer at Beau's All Natural Brewing Company. He started his own record label before opening Beau's Brewery with his dad.

Episode Overview

Steve Beauchesne is the co-founder and chief tasting officer at Beau's All Natural Brewing Company, a DIY, family run company based in Vankleek Hill. He's been an entrepreneur since he was a kid.

He started his own record label before opening Beau's Brewery with his dad. He shares the challenges of starting a craft brewery, how culture and values have been the foundation of their brand, and how borrowing marketing tactics from the music industry has turned Beau's beer into a smash hit.


Some Of The Questions We Ask

1:04
Where are you from, what did you study and how did your passion for entrepreneurship start?

3:10
Previous to Beau’s, you had a band, record label and later on, worked for the province of Ontario. Can you share some more about your band and then the transition to a desk job?

7:25
When did you first come up with the idea to launch a brewery? Why?

9:18
What role did your background in music play into the way the Beau’s brand was developed, built, and marketed?

12:28
Beau’s is built on family values. What are some of your most important values and how have they contributed to your brand?

14:44
Now over 125 employees, how has the company culture changed? How have you kept it close knit and family-style? How do you convey those core values to new employees?

18:45
What is The Greener-Futures Project and what’s the objective?

22:54
The Beau's Oktoberfest is your signature weekend music & beer festival in it’s 6th year. This year you managed to raise an amazing 95,000k for charity. Why did you start the event and how has it grown in significance over the years?

25:26
When launching the “Buy Your Beau’s Online”, you guys had some challenges trying to implement a new social good project. What happened and how did you overcome it?

30:46
When you initially wanted to launch Beau’s Brewery, how did you go about getting the funding for it?

37:42
At Beau’s, you guys are really known for collaborating on different types of beer. Are there any new types or collaborations that you’ll be doing in the near future?


What You Learn In This Episode

  • How Steve decided to start a brewery.
  • How Steve's background in music has helped with the branding and marketing of the beer.
  • Why values are so important to Beau's and shaped the way Steve does everything in business.
  • How businesses can have an important benefit to the communities around them.
  • And much more!

Here are some of the most important links and resources mentioned throughout the show.

Twitter Handles & Websites

Beau's Brewery on Twitter
Beau's Brewery on the Web
Tyler Copeland on Twitter
Franco Varriano on Twitter

We make Hack To Start for you!

Subscribe to our email newsletter to know when we launch new episodes, behind-the-scenes content and more goodies to help you launch, build, and grow your thing.