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Hack To Start
episode 139

Stephen Ufford

Co-founder & CEO at @Trulioo & Connoisseur of Donuts.

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Stephen Ufford is the Founder & CEO of Trulioo. Stephen decided to become an entrepreneur after high school in order to pursue his idea of enabling online credit reports - after seeing first hand how out-of-date the process was. He launched iQuiri in 2000 and within 3 years it was acquired. Following his mantra of creating impact, Stephen went on to create 2 more companies following his early success, both within very similar markets. These startups were also acquired. Today, Stephen is working on his 4th startup, Trulioo, which has raised over $25 million dollars to create the leading global identity verification service, provide instant electronic identity & address verification for 4 billion people in 60+ countries. Stephen joins us to share his story, how he got into startups, what it’s been like building 4 startups in the fin-tech industry, his advice on how to approach fundraising, why he focuses not on product-market fit, but creating impact, what it’s like building a startup in Vancouver, and much more!

Main Objectives For This Episode

  • Learn more about how Stephen got into startups
  • Learn more about what it was like building 3 startups in the fin-tech space - and what it was like getting acquired
  • Learn more about how Stephen approaches raising funding
  • Lear more about what it's been like building Trulioo
  • And more!

Episode Overview

Stephen Ufford is the Founder & CEO of Trulioo.

Stephen decided to become an entrepreneur after high school in order to pursue his idea of enabling online credit reports - after seeing first hand how out-of-date the process was. He launched iQuiri in 2000 and within 3 years it was acquired.

Following his mantra of creating impact, Stephen went on to create 2 more companies following his early success, both within very similar markets. These startups were also acquired.

Today, Stephen is working on his 4th startup, Trulioo, which has raised over $25 million dollars to create the leading global identity verification service, provide instant electronic identity & address verification for 4 billion people in 60+ countries.

Stephen joins us to share his story, how he got into startups, what it’s been like building 4 startups in the fin-tech industry, his advice on how to approach fundraising, why he focuses not on product-market fit, but creating impact, what it’s like building a startup in Vancouver, and much more!


Some Of The Questions We Ask

2:05
Where are you from and what did you study?

3:31
So where did that passion for entrepreneurship startups come from for you?

6:10
You launched your first startup called iQuiri in June of 2000. What was that startup and what was it like building a tech startup in the 2000s?

10:06
3 years later, iQuiri was acquired by Experian. What was the acquisition process like for you?

11:48
You then built two other startups in the Fin-tech space - both which also ended up with acquisitions. Can you tell us a bit more about these startups and what were some of the biggest lessons learnt from them?

17:10
You then joined a startup called Context Labs where you had a chance to do a ton of things and ship product. First off, can you tell us more about Context Labs and how you created the opportunity to join the team there?

24:05
Trulioo has raised over 23.3M in funding. Do you have any insights about raising funding that you can share with other entrepreneurs?

28:19
What does your role are CEO entail for you in this industry? How / what do you focus or structure your days?

31:09
If there was one message or something specific you could tell your younger self, what would it be?

33:01
What are some of the most recent apps/tools/software that you’ve really loved using recently?

35:51
Do you have any recommendations on some great content that you’ve come across lately?

39:02
Do you have any last thoughts or personal mottos that you live by that you think others should know about?


Here are some of the most important links and resources mentioned throughout the show.

Twitter Handles & Websites

Stephen Ufford on Twitter
Trulioo on Twitter
Trulioo on the web
Tyler Copeland on Twitter
Franco Varriano on Twitter

Devices, Apps, and Books

Evernote
Close.io
The Go-Giver

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