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Hack To Start
Episode 73

Steli Efti

CEO of @Closeio.

Listen to this episode on iTunes, Stitcher, & Google Music

Steli Efti is the founder & CEO of Close.io, a platform for closing more deals and making more sales. Originally from Greece, Steli began his career there bootstrapping several business before deciding to build a tech company. With no experience, background or clear idea where to start, he moved to Silicon Valley. After a few failed ideas, he launched a services company and developed an internal tool that would become Close.io. He and his team were accepted into Y Combinator and are now growing quickly with a very profitable platform. Steli joins us to share his story, insights on selling, the future of sales, how Close.io created software that solved a real need, and much more!

Main Objectives For This Episode

  • Learn more about Steli
  • Learn more about Close.io
  • Learn more about how to close a lead
  • Learn more about how Close.io build software for salespeople.
  • And more!

Episode Overview

Steli Efti is the founder & CEO of Close.io, a platform for closing more deals and making more sales.

Originally from Greece, Steli began his career there bootstrapping several business before deciding to build a tech company. With no experience, background or clear idea where to start, he moved to Silicon Valley.

After a few failed ideas, he launched a services company and developed an internal tool that would become Close.io. He and his team were accepted into Y Combinator and are now growing quickly with a very profitable platform.

Steli joins us to share his story, insights on selling, the future of sales, how Close.io created software that solved a real need, and much more!


What You'll Learn In This Episode

  • Why Steli left Greece for Silicon Valley.
  • How they got into YC and what the experience was like.
  • How Close.io was built for salespeople.
  • Tactical insights on how to sell - even if you aren't a "sales person".
  • Simple advice that will help you land more deals.
  • And more!

Some Of The Questions We Ask

1:44
Where are you from, what did you study and how did your passion for entrepreneurship start?

5:14
You’re currently the co-founder and CEO of Elastic and it’s first product, Close.io. For those who may not know, what is Elastic and Close.io. What motivated you to start these two companies?

10:07
Elastic was part of Y Combinator in 2011. What was that process like - both from an application and outcome point of view?

13:21
Your previous businesses were bootstrapped, but with Elastic - you ended up raising an small round. What was this process like for you?

15:23
Where do you see the future of sales automation heading?

20:45
What advice would you have to share with new founders or founders who don’t consider themselves “sales savvy”? Is there a process you follow to take a deal from a lead to a sale?

26:39
You built the software behind Close.io because you didn’t like any of sales software that was out there. Beyond some of your own experience - what approach did you take to customer development?

35:48
What are some of the most recent apps you’ve downloaded or used?

38:43
Any last thoughts or personal mottos that you live by that you think others should know about?


Here are some of the most important links and resources mentioned throughout the show.

Twitter Handles & Websites

Steli on Twitter
Close.io on Twitter
Close.io on the web
Tyler Copeland on Twitter
Franco Varriano on Twitter

Devices, Apps, & Books

Evernote
HipChat
Google Docs
The Startup Chat on the web

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