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Hack To Start
Episode 190

Sonja Jacob

Content Strategist + Marketer @Drift ⚡️ Previously @Kissmetrics @Zenefits @HubSpot

Listen to this episode on iTunes, Stitcher, & Google Music

Sonja Jacob is the Content Strategy Team Lead at Drift. Sonja kicked off her career in marketing by blogging years back. She quickly realized the power of content and decided to launch her own business as a copywriter and marketing freelancer. Over the years, Sonja helped create or lead marketing and content efforts for companies like Hubspot, KISSmetrics, Zenefits, and DocSend - and now heads up Content Strategy at Drift. Sonja joins us to share her story, how she got into startups, her approach to creating valuable content, what conversational marketing is all about and how to get started, how B2B marketing is changing, and much more.

Main Objectives For This Episode

  • Learn more about how Sonja got into marketing & startups
  • Learn more about conversational marketing & how to get started
  • Learn more about what it's like working at Drift
  • And more!

Episode Overview

Sonja Jacob is the Content Strategy Team Lead at Drift.

Sonja kicked off her career in marketing by blogging years back. She quickly realized the power of content and decided to launch her own business as a copywriter and marketing freelancer.

Over the years, Sonja helped create or lead marketing and content efforts for companies like Hubspot, KISSmetrics, Zenefits, and DocSend - and now heads up Content Strategy at Drift.

Sonja joins us to share her story, how she got into startups, her approach to creating valuable content, what conversational marketing is all about and how to get started, how B2B marketing is changing, and much more.


Some Of The Questions We Ask

1:52
Can you tell us more about yourself - where are you from and what did you study?

2:22
So where did your passion for marketing and startups come from?

7:30
So can you tell us a little bit about how your role as a marketer and content creator shifted - if at all - through these products?

9:57
How do you approach thinking about content marketing? What’s your process?

11:26
What were some of the biggest lessons you learnt during this phase of your career? Especially when it comes to the evolution of B2B marketing over the same period?

13:08
Can you tell us a bit more about what Drift is all about?

16:35
How do other marketers and founders approach thinking about implementing a conversational marketing strategy?

18:08
What’s it like trying to get the message about conversational marketing out there? How do you guys approach doing that?

20:31
Do you have any recommendations on some great content that you’ve come across lately?

23:46
Do you have any last thoughts or words of advice to leave us with?


Here are some of the most important links and resources mentioned throughout the show.

Twitter Handles & Websites

Sonja Jacob on Twitter
Drift on Twitter
Drift on the Web
Tyler Copeland on Twitter
Franco Varriano on Twitter

Devices, Apps, and Books

Hypergrowth

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