Head of #Growth @geckoboard | Teaching at @GA
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Sofia is the head of growth at Geckoboard and an entrepreneur. She shares her insights on starting different businesses, how growth can be dangerous, and why brand building is critical for startups.
Sofia is from Venezuela and has launched many different startups. She was the only female skateboarded to be sponsored by Vans in Venezuela.
She is currently the head of growth at Geckoboard and shares with us why growth can be dangerous, but also how to leverage some of the most important (yet often forgotten) growth channels: branding and word of mouth.
Some Of The Questions We Ask
Where are you from, what did you study and how did your passion for entrepreneurship start?
You’re currently the head of growth at Geckoboard - a beautiful product we both love. What is Geckoboard?
How did you hack your way into this position?
What is it about the product or the industry that makes you the most passionate?
How are you 'developing brilliant customer experience' as you’ve put it?
How are you growing the product? What are some of the best distribution channels you’re seen work?
What are these ugly ducklings and how can growth actually be dangerous for a startup?
Previous to Geckoboard, you were a digital strategist at Cookie Labs, where you ended-up being the co-founder of The Sugar Cube Factory. What is Cookie Labs?
What was the most important lesson you learned through this experience?
Do you have a funny or unbelievable story about yourself or startup life that very few people know?
Where do you think you’ll be in 10 years? What will you be doing?
What devices, apps, tools, or books are you obsessed with right now?
What You Learn In This Episode
- The most important startup lessons Sofia has learned running businesses in Venezuela & England.
- Why branding is a critical factor for startups.
- How growth can be dangerous for startups.
- Why sports are like business and how Sofia got sponsored by Vans.
- And more!
Here are some of the most important links and resources mentioned throughout the show.
Twitter Handles & Websites
Sofia on Twitter
Sofia on the Web
Tyler Copeland on Twitter
Franco Varriano on Twitter
Apps & Books
My Fitness Pal
The Tim Ferriss Show
The Hard Thing About Hard Things
Do More Faster
Zero To One
Don't Make Me Think
The Seven Day Startup