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Hack To Start
Episode 95

Shane Mac

Co-Founder & CEO @assist. Invest in some startups.

Listen to this episode on iTunes, Stitcher, & Google Music

Shane Mac, the co-founder & CEO of Assist, bring the best services to your favorite messaging apps. Shane got into startups and tech through music with gigs as a DJ. This lead him to building sites, widgets and more for himself and his friends. He’s worked on products within startups like Gist (acquired by Blackberry), Zaarly, and is now in the super hot messaging space with Assist. Shane joins us to share his story, what motivated him to get into tech & startups, why he’s always been curious about innovation, creativity & building lasting companies, how he approaches raising funding, what he thinks is most exciting about the messaging space right now, and much more!

Main Objectives For This Episode

  • Learn more about Shane.
  • Learn more about how Shane approaches building products & teams.
  • Learn more about what Shane is building at Assist and his thoughts on the future of messaging.
  • Learn more about how Shane approaches raising funding.
  • And more!

Episode Overview

Shane Mac, the co-founder & CEO of Assist, bring the best services to your favorite messaging apps.

Shane got into startups and tech through music with gigs as a DJ. This lead him to building sites, widgets and more for himself and his friends.

He’s worked on products within startups like Gist (acquired by Blackberry), Zaarly, and is now in the super hot messaging space with Assist.

Shane joins us to share his story, what motivated him to get into tech & startups, why he’s always been curious about innovation, creativity & building lasting companies, how he approaches raising funding, what he thinks is most exciting about the messaging space right now, and much more!


What You'll Learn In This Episode

  • How Shane got into startups and angel investing.
  • How Shane approaches building pro
  • What he's building at Assist.
  • How he approaches raising funding.
  • How Shane thinks about being curious and building lasting companies.
  • And more!

Some Of The Questions We Ask

1:48
Where are you from, what did you study, and how did your passion for entrepreneurship develop?

3:35
So you then began working on marketing & product for Gist in 2010. Gist was then acquired by BlackBerry. So what was the product and what were some of the major lessons learnt? What was the acquisition process like for you?

6:35
So you’ve been working on something called Hello There. What was this startup and what motivated you to start it?

8:20
You then lead product at Zaarly. What was this role like and what were some of the major lessons learnt there?

11:20*
That’s a pretty crazy story. So what’s Ask and can you tell us a bit more about this company and what you were working on there?

15:26
Today, you’re currently the CEO of Assist.
For those who may not be familiar with it yet, can you tell us about it and what really motivated you to start it?

20:05
How have you guys managed to go out and work with companies like Uber, Stubhub, Postmates and more?

21:17
You raised $5.5M for Assist - what was this process like and what advice or tips would you have to share with other entrepreneurs looking to raise?

25:09
You mentor, advise, and even invest in a lot of startups including TapTalk. What are some of the most common mistakes you see entrepreneurs making? What’s some of the best advice you’ve shared?

27:23
What are some of the most recent apps you’ve downloaded or used lately?

28:52
Any recommendations on some great content that you’ve come across lately?

31:12
Any last thoughts or personal mottos that you live by that you think others should know about?


Here are some of the most important links and resources mentioned throughout the show.

Twitter Handles & Websites

Shane Mac on Twitter
Shane Mac on the web
Shane Mac on Medium
Assist on Twitter
Assist on the web
Tyler Copeland on Twitter
Franco Varriano on Twitter

Devices, Apps, and Books

Inbox By Google
Brunello Cucinelli

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