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Hack To Start
Episode 101

SC Moatti

Mobile pioneer & bestselling author of #mobilized | Fmr executive at @Facebook & @Nokia

Listen to this episode on iTunes, Stitcher, & Google Music

SC Moatti is the Founder & CEO of Products That Count and a best selling author of *Mobilized: An Insider's Guide to the Business and Future of Connected Technology*. She is a mobile expert with tons of insights to share from her first hand experience gained over the past 15 years of working in mobile. While visiting Silicon Valley from Paris, France at that time, SC felt like she was on another planet and knew that’s where she had to be. From her time with EA building mobile games, to moving to Nokia, to launching a precursor to Tinder and being acquired by Facebook to help their mobile efforts and running several teams there, to launching her new #1 best selling book Mobilized, SC delivers a ton of invaluable insights for anyone working on products or who’s interested in the mobile space. SC joins us to share her story, how she got into mobile, how to approach building mobile products, what simple frameworks to keep in mind, what emerging connected technologies could mean for business, and much more!

Main Objectives For This Episode

  • Learn more about SC.
  • Learn more about how SC got into startups & the mobile space.
  • Learn more about how SC approaches building mobile products.
  • Learn more about what skills product managers should focus on.
  • Learn more about what motivated SC to write Mobilized.
  • And more!

Episode Overview

SC Moatti is the Founder & CEO of Products That Count and a best selling author of Mobilized: An Insider's Guide to the Business and Future of Connected Technology. She is a mobile expert with tons of insights to share from her first hand experience gained over the past 15 years of working in mobile.

While visiting Silicon Valley from Paris, France at that time, SC felt like she was on another planet and knew that’s where she had to be.

From her time with EA building mobile games, to moving to Nokia, to launching a precursor to Tinder and being acquired by Facebook to help their mobile efforts and running several teams there, to launching her new #1 best selling book Mobilized, SC delivers a ton of invaluable insights for anyone working on products or who’s interested in the mobile space.

SC joins us to share her story, how she got into mobile, how to approach building mobile products, what simple frameworks to keep in mind, what emerging connected technologies could mean for business, and much more!


What You'll Learn In This Episode

  • How SC got into startups & the mobile space.
  • How SC approaches building mobile products.
  • What skills product managers should focus on.
  • What motivated her to write Mobilized and the process she used to do it.
  • And more!

Some Of The Questions We Ask

1:43
Where are you from and what did you study?

1:54
So how did your passion for entrepreneurship develop?

4:52
How did you first get involved in the mobile space with companies like EA or Yahoo?

5:53
You were then the head of product management as the General Manager at Nokia, where you built and lead a cross functional team of over 70 members. What has this experience like for you?

10:11
You then left to start your own mobile software company called Rendez-Vous Labs. What motivated you to launch this company?

11:50
What were some of the biggest lessons that came out of building a team, raising money, and ultimately selling the company to Facebook? What was that acquisition process like?

13:24
You were there a Product Leader at Facebook and quickly promoted to run their Facebook Pages product. What was that experience like for you? What were some of the biggest lessons that came out of that?

19:52
You’re now the founder and CEO of Products That Count and the bestselling author of Mobilized: An Insider’s Guide To The Business and Future of Connected Technology. What about the mobile industry and your experience & insights motivated you to launch another company and write a book?

24:18
What are some of the biggest mistakes you see larger companies or even startups making when it comes to mobile products?

27:30
What trends or parallels from your experience with mobile do you see carrying over to “connected technologies”?

29:19
What are some of the most recent apps you’ve downloaded or used lately?

31:49
Any recommendations on some great content that you’ve come across lately?

33:07
Any last thoughts or personal mottos that you live by that you think others should know about?


Here are some of the most important links and resources mentioned throughout the show.

Twitter Handles & Websites

SC Moatti on Twitter
SC on the web
Mobilized on the web
Tyler Copeland on Twitter
Franco Varriano on Twitter

Devices, Apps, and Books

Evernote
Lyft
Whatsapp
Munchery
Dropbox
Crossing The Chasm
Andrew Chen
Leanplum
Invision Blog
Amplitude
Stratechery
SC's Blog

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