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Hack To Start
Episode 149

Sançar Şahin

Jack of all trades, trying to master some. #Marketing caretaker at @typeform.

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Sançar Şahin is the Director of Marketing at Typeform. With a background in radio and media, Sançar has become a self-taught marketer. Through several side projects and products built around content and education, Sançar has seen the shift towards new forms of online marketing and brand building. Currently based in Barcelona, Spain, Sançar is leading the Marketing team at Typeform, and leveraging these tactics to continue to build and develop the experience that visitors and users feel when using the product or engaging with their content. He and the team at Typeform are pushing the boundaries of what data collection means and redefining the traditional concept of a ‘form’. Sançar joins us to share his story, how he started his career in tech, how to create engaging content, what it’s like working at Typeform, what the startup scene is like in Barcelona, and much more!

Main Objectives For This Episode

  • Learn more about how Sançar got into marketing and startups
  • Learn more about how Sançar approaches building engaging content
  • Learn more about what it's like building a startup in Barcelona
  • And more!

Episode Overview

Sançar Şahin is the Director of Marketing at Typeform.

With a background in radio and media, Sançar has become a self-taught marketer.

Through several side projects and products built around content and education, Sançar has seen the shift towards new forms of online marketing and brand building.

Currently based in Barcelona, Spain, Sançar is leading the Marketing team at Typeform, and leveraging these tactics to continue to build and develop the experience that visitors and users feel when using the product or engaging with their content.

He and the team at Typeform are pushing the boundaries of what data collection means and redefining the traditional concept of a ‘form’.

Sançar joins us to share his story, how he started his career in tech, how to create engaging content, what it’s like working at Typeform, what the startup scene is like in Barcelona, and much more!


Some Of The Questions We Ask

1:46
Where are you from and what did you study?

3:54
How did you transition from media and radio production into tech and entrepreneurship develop?

8:04
So speaking of learning and pushing forward, you then joined Trovit in 2013 first as a marketing associate, and then later became a country manager for the UK and Ireland. Can you tell us a bit more about Trovit and what it was like running those regions?

12:05
On the subject of creating content, along the way, you also co-founded a startup called GoEnglish.tv. Can you tell us more about it and what motivated you to launch it?

16:00
So today, you’re the Director of Marketing at Typeform - a product that I love and use very often, but before I dive more into that, can you tell us a bit more about Typeform and how you created the opportunity to join the team there?

23:11
How do you approach creating engaging content?

26:47
Which channel(s) has been the most effective in terms of initial growth to get that built-in viral growth mechanism you mentioned started?

29:09
Earlier you mentioned when Typeform started out it was just beautiful forms. Now we been chatting a bit more about this messaging approach to collecting data - so how has the product grown over time to differentiate itself overtime in such a crowded space?

31:36
Typeform is mostly based in Barcelona. What’s it like building a startup there? What’s the startup culture like?

33:51
What are some of the most recent apps you’ve downloaded or used for work or life?

35:50
So along those lines, are there any recommendations on some great content that you’ve come across lately?

37:27
Do you have any last thoughts or personal mottos that you live by that you think others should know about?


Here are some of the most important links and resources mentioned throughout the show.

Twitter Handles & Websites

Sançar Şahin on Twitter
Typeform on Twitter
Typeform on the web
GoEnglish.tv on the web
Tyler Copeland on Twitter
Franco Varriano on Twitter

Devices, Apps, and Books

State of the conversation
Asana
Sketch
Amplitude
Piktochart
Play Bigger
Dose of Leadership
Customer Success And Marketing Alignment

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