Post Image
Hack To Start
Episode 192

Sam Mallikarjunan

Executive Strategist @HubSpot. Instructor at @HarvardContEd and @USFMuma.

Listen to this episode on iTunes, Stitcher, & Google Music

Sam Mallikarjunan is an Executive Strategist at HubSpot. He hustled his way into the organization with a landing page and ads - and ended up leading the Experimental Marketing team, the Ecommerce Marketing team, the South American internationalization team, Hubspot Labs and more. Today, Sam also teaches Digital Marketing at the Harvard Division of Continuing Education and the University of South Florida's Muma College of Business. He is also the co-author of the book "How To Sell Better Than Amazon". Sam joins us to share his story, how he got into marketing, what it’s been like leading a few of these teams at Hubspot, what some of the biggest challenges were, how he approaches solving problems, his mindset around growth and disruption, and much more.

Main Objectives For This Episode

  • Learn more about how Sam got into startups
  • Learn more about what it was like leading several teams at Hubspot, including Hubspot Labs
  • Learn more about the mindset and process Sam uses to solve growth problems
  • And more!

Episode Overview

Sam Mallikarjunan is an Executive Strategist at HubSpot.

He hustled his way into the organization with a landing page and ads - and ended up leading the Experimental Marketing team, the Ecommerce Marketing team, the South American internationalization team, Hubspot Labs and more.

Today, Sam also teaches Digital Marketing at the Harvard Division of Continuing Education and the University of South Florida's Muma College of Business. He is also the co-author of the book "How To Sell Better Than Amazon".

Sam joins us to share his story, how he got into marketing, what it’s been like leading a few of these teams at Hubspot, what some of the biggest challenges were, how he approaches solving problems, his mindset around growth and disruption, and much more.


Some Of The Questions We Ask

1:43
Can you tell us more about yourself?

2:46
Where did your passion for marketing and eventually tech startups come from?

4:18
While I’m sure a ton of people know what Hubspot is all about, can you tell us more about it and what attracted you to wanting to join the team?

6:38
So over the years of being at Hubspot, you’ve been able to lead several teams, first as the Head of Experimental Marketing, then as Head of ecommerce Marketing, finally as Head of Growth for Hubspot Labs, and now you’re an executive strategist. So at a very high level, what was the mindset you took into all of these roles?

9:04
Focusing in on the international expansion for a quick minute, what was that like for you and Hubspot? What were some of the lessons or insights that you gained?

13:39
And so speaking about not having a playbook and having to find answers to questions that people aren’t even asking yet, let’s dive into Hubspot labs. So what was that role really like and what were some of the challenges?

17:54
I’m really curious about the mindset or the process that you bring to not only these initiatives, but how do you apply that same methodology to smaller projects or challenges where you don’t know the answer to the question your trying to solve for?

25:49
Over the course of your career, you’ve done a ton of things. So what have been the most pivotal moments in your career?

33:00
Do you have any last thoughts or words of advice to leave us with?


Here are some of the most important links and resources mentioned throughout the show.

Twitter Handles & Websites

Sam Mallikarjunan on Twitter
Sam Mallikarjunan on the web
Hubspot on Twitter
Hubspot on the Web
Tyler Copeland on Twitter
Franco Varriano on Twitter

We make Hack To Start for you!

Subscribe to our email newsletter to know when we launch new episodes, behind-the-scenes content and more goodies to help you launch, build, and grow your thing.