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Hack To Start
Episode 55

Mustefa Jo'shen

Founder & CEO @designco.

Listen to this episode on iTunes, Stitcher, & Google Music

Mustefa Jo'shen is the founder & CEO of Design Cofounders, a Toronto-based company that provides design education via DC Edu, business & design consulting via the DC Studio, and drive impact and innovation through Design Makes Change initiatives. Mustafa has grown Design Cofounders from a freelancing business into a fully fledged design company. He joins us to share how he’s built such a rapidly growing company through education, community, genuine relationships, and much more!

Main Objectives For This Episode

  • Learn more about Mustefa.
  • Learn more about Design Cofounders and what motivated Mustefa to start it.
  • Learn how Mustefa approach business growth through education & relationship building.
  • And more!

Episode Overview

Mustefa Jo'shen is the founder & CEO of Design Cofounders, a Toronto-based company that provides design education via DC Edu, business & design consulting via the DC Studio, and drive impact and innovation through Design Makes Change initiatives.

Mustafa has grown Design Cofounders from a freelancing business into a fully fledged design company. He joins us to share how he’s built such a rapidly growing company through education, community, genuine relationships, and much more!


What You'll Learn In This Episode

  • How Mustefa got into startups
  • Why Mustefa started Design Cofounders
  • How Mustefa approach business growth through relationships, community & education
  • And more!

Some Of The Questions We Ask

1:38
Where are you from, what did you study and how did your passion for entrepreneurship start?

2:54
After attending both York University (for a bachelor of arts) and Seneca college (for applied arts), you focused your career around education and helping others, can you talk to us more about that and how it impacted the start of your career?

7:29
Today, you’re currently the Founder and CEO of Design Cofounders. For those who might not know, what is Design Cofounders and what motivated you to start it?

12:40
What are 3 things you focused on to grow Design Cofounders so quickly?

18:45
In early 2015, DC piloted a successful education program on Design Thinking for Entrepreneurship and Product Design For Growth. How was your experience launching the program? How did you guys launch & market this new program?

25:22
What’s next for you & Design Cofounders in 2015?

28:00
You’re also working on a really cool project called “The Writing Projects”. What is “The Writing Projects”? What motivated you to start it?

32:40
We’ve spoken a lot about frameworks as a tools for growth - both personal & business. Are there any frameworks you’d recommend to others?

36:50
Any last thoughts or personal mottos that you live by that you think others should know about?


Here are some of the most important links and resources mentioned throughout the show.

Twitter Handles & Websites

Mustefa on Twitter
Design Cofounders on Twitter
Design Cofounders on the web
Tyler Copeland on Twitter
Franco Varriano on Twitter

Devices, Apps, & Books

The Art of the OKR
Finding Simple
The Hard Thing About Hard Things

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