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Hack To Start
Episode 36

Max Altschuler

Sales Hacker. Community Builder. World Traveler. Former biz guy at @udemy.

Listen to this episode on iTunes, Stitcher, & Google Music

Max Altschuler is the founder and CEO of Sales Hacker, a high integrity community & conference for sales professionals. He's also the author of Hacking Sales: The Playbook For Building High Velocity Sales Machine. Previously, Max was the first sales/marketing hire at uDemy, a marketplace for online education. He shares his insights on building multisided marketplaces, generating leads, launching a conference, and much more.

Main Objectives For This Episode

  • Learn more about Max.
  • Learn more about uDemy & Sales Hacker.
  • Learn more about how Max started Sales Hacker and his insights & tips for generating leads and closing more deals.

Episode Overview

Max Altschuler is the founder and CEO of Sales Hacker, a high integrity community & conference for sales professionals. He's also the author of Hacking Sales: The Playbook For Building High Velocity Sales Machine.

Previously, Max was the first sales/marketing hire at uDemy, a marketplace for online education. He shares his insights on building multisided marketplaces, generating leads, launching a conference, and much more.


What You'll Learn In This Episode

  • How Max came across uDemy & became the first sales/marketing hire there.
  • What motivated Max to start Sales Hacker & how he launched the first conference in under 6 weeks.
  • How to generate more leads and invaluable advice and tools to close more deals.
  • And more!

Some Of The Questions We Ask

1:36
Where are you from, what did you study and how did your passion for entrepreneurship start?

4:11
You’re the founder of SalesHacker, but before we get into that, you previously lead biz dev at uDemy. For those who might not know, what’s uDemy?

5:58
You joined uDemy in 2011, primarily to work on the content & instructor side of the business. What was that like? What was your process for building relationships and identifying top instructors?

7:34
Were there any “growth hacks” that you did to increase the number of content & instructors on your site?

12:45
You’re currently the founder and CEO of SalesHacker. What is SalesHacker and what motivated you to start it?

14:40
What’s the best sales advice you’d share with a founder?

15:11
How did you go about organizing the first conference? How did you recruit such a high level of speakers and sponsors?

16:36
Now Sales Hacker conferences happen in NY, SF, Toronto and have meetups in major cities around the world. How are you approaching the community building aspect?

21:49
If you weren't working on SalesHacker, what would you be doing?

23:20
What apps, books, devices or tools are you obsessed with right now?

25:20
Any last thoughts or personal mottos that you live by that you think others should know about?


Here are some of the most important links and resources mentioned throughout the show.

Twitter Handles & Websites

Max on Twitter
Sales Hacker on Twitter
Sales Hacker on the Web
Hacking Sales Book
Tyler Copeland on Twitter
Franco Varriano on Twitter

Devices, Apps & Books

Salesloft
Toofr
Datanyze
Yesware
Toutapp
Outreach.io
Cadence
Connectifyer
LinkedIn Sales Navigator

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