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Hack To Start
Episode 116

Mada Seghete

Co-Founder @branchmetrics Growth hacker / designer / photographer / mobile gamer

Listen to this episode on iTunes, Stitcher, & Google Music

Mada Seghete is the co-founder of Branch, the deep linking tool for app growth & attribution. Mada is originally from Romania and grew up under communism. She then moved to the US for university. While taking some business classes, one professor helped her realize that the next wave of companies would be started by people like her. After starting her first company and learning lots of valuable lessons first hand, Mada and her co-founders started Branch after realizing that their biggest challenge was user acquisition and referral tracking. Branch has now raised over $53M in funding and has customers like: Pinterest, Mint, Foursquare, Buzzfeed and many more! Mada joins us to share her story, how she got into tech and startups, what motivated her to start Branch, how they did things that didn’t scale to get their first customers, how she sees the future of mobile evolving, and much more!

Main Objectives For This Episode

  • Learn more about how Mada got into tech & startups
  • Learn more about what motivated her to launch Branch
  • Learn more about how they approached building the first version of the product
  • Learn more about how they had to do things that didn't scale to acquire their first customers
  • And more!

Episode Overview

Mada Seghete is the co-founder of Branch, the deep linking tool for app growth & attribution.

Mada is originally from Romania and grew up under communism. She then moved to the US for university. While taking some business classes, one professor helped her realize that the next wave of companies would be started by people like her.

After starting her first company and learning lots of valuable lessons first hand, Mada and her co-founders started Branch after realizing that their biggest challenge was user acquisition and referral tracking.

Branch has now raised over $53M in funding and has customers like: Pinterest, Mint, Foursquare, Buzzfeed and many more!

Mada joins us to share her story, how she got into tech and startups, what motivated her to start Branch, how they did things that didn’t scale to get their first customers, how she sees the future of mobile evolving, and much more!


Some Of The Questions We Ask

1:46
Where are you from and what did you study?

2:50
How did your passion for tech and entrepreneurship develop?

4:39
So touching on that a bit more, what were some of your first jobs or experiences with startups?

6:50
What were some of the biggest lessons you learn early on in your career?

9:34
You launched your first startup in 2013, called Kindred Prints. Can you tell us more about this and what motivated you to launch it?

15:36
You’re currently the co-founder of Branch. Can you tell us more about what Branch does and what motivated you to start it?

17:47
How did you approach getting your first customers?

34:26
Can you speak to some of the differences in tactics brands need to use to acquire users once they’ve reached a larger scale? What are some of the most common misconceptions?

25:14
What’s next for Branch? How do you see bots, AI, or voice fitting into the future of the industry?

28:10
What’s are some of the coolest apps/tools you’ve downloaded or used recently?

30:25
Any last thoughts or personal mottos that you live by that you think others should know about?


Here are some of the most important links and resources mentioned throughout the show.

Twitter Handles & Websites

Mada Seghete on Twitter
Branch on Twitter
Branch on the Web
Tyler Copeland on Twitter
Franco Varriano on Twitter

Devices, Apps, and Books

We analyzed 12 million app links to find out what drives the best click-to-install conversion
What makes an app go viral and how do I measure virality?
iMessage Apps
Pokemon Go
Clash of Clans
Clan Royale
Contagious
Influence

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