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Hack To Start
Episode 176

Lydia White

I like pixels and lenses ◇ design lead @bemeapp

Listen to this episode on iTunes, Stitcher, & Google Music

Lydia White is a Design Lead at Beme, an independent, and wildly ambitious technology+media company bringing a wider range of perspectives to the news that was cofounded by YouTuber Casey Neistat & Matt Hackett. Lydia started her design career with an academic background in fine art and photography, but growing up she had the chance to learn a lot from her dad. Later Lydia started her career as a developer at agencies, before moving into a dedicated design role. After moving to the East coast and freelancing for a few years, Lydia eventually joined the team at Tumblr where she had the chance to work on some big projects that had a big impact on the evolution of the platform and it’s community as Tumblr made the move to mobile. Lydia was later recruited to join the small team at Beme, where she’s helping to change the way news stories are told and delivered. Through new products like Panels, Beme is creating a unique and youthful blend of technology and storytelling. Lydia joins us to share her story, how she got into design & startups, how she created the opportunity to join the team at Tumblr, what it was like building a user research team there, some of the challenges they faced as they moved into mobile, what it was like joining the team at Beme, some of the early challenges in building an entirely new type of company, and much more.

Main Objectives For This Episode

  • Learn more about how Lydia got into design
  • Learn more about what it was like working on transitioning Tumblr to mobile
  • Learn more about what Lydia is working on at Beme and why she's so excited about the space
  • And more!

Episode Overview

Lydia White is a Design Lead at Beme, an independent, and wildly ambitious technology+media company bringing a wider range of perspectives to the news that was cofounded by YouTuber Casey Neistat & Matt Hackett.

Lydia started her design career with an academic background in fine art and photography, but growing up she had the chance to learn a lot from her dad. Later Lydia started her career as a developer at agencies, before moving into a dedicated design role.

After moving to the East coast and freelancing for a few years, Lydia eventually joined the team at Tumblr where she had the chance to work on some big projects that had a big impact on the evolution of the platform and it’s community as Tumblr made the move to mobile.

Lydia was later recruited to join the small team at Beme, where she’s helping to change the way news stories are told and delivered. Through new products like Panels, Beme is creating a unique and youthful blend of technology and storytelling.

Lydia joins us to share her story, how she got into design & startups, how she created the opportunity to join the team at Tumblr, what it was like building a user research team there, some of the challenges they faced as they moved into mobile, what it was like joining the team at Beme, some of the early challenges in building an entirely new type of company, and much more.


Some Of The Questions We Ask

2:40
Can you tell us more about yourself - where are you from and what did you study?

3:17
Where did your passion for design come from?

4:43
How did you start your career? What were some of your first few jobs?

5:28
Can you tell us more about how you created the opportunity to join the team at Tumblr?

7:10
What’s your approach to doing user research and what are some of the biggest mistakes you often see other startups or entrepreneurs making when trying to do user research?

9:27
How would a startup go from zero user research into a full process?

10:34
What was it like jumping into mobile with Tumblr? What the the process in designing for multiple platforms?

11:36
What’s it like tackling those types of challenges at the time and stage Tumblr was at?

13:39
Can you tell us more about how you created the opportunity to join the team and what Beme is all about?

17:19
Even though it’s only been a few months, what are some of the projects you’ve had a chance to work on there?

20:06
What are some of the biggest challenges of designing this type of product and company? Is there anything super unexpected or surprising involved?

22:14
What are some of the most recent apps you’ve downloaded and loved?

23:30
Are there any resources that you’ve come across recently and really enjoyed or ones you keep coming back to?

24:46
Do you have any final thoughts or advice to leave us with?


Here are some of the most important links and resources mentioned throughout the show.

Twitter Handles & Websites

Lydia White on Twitter
Lydia White on the Web
Beme on Twitter
Beme on the web
Tyler Copeland on Twitter
Franco Varriano on Twitter

Devices, Apps, and Books

HQ
Anchor
Arena
Julie Zhou

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