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Hack To Start
Episode 74

Liam Martin

Co-founder & CMO of TimeDoctor & Staff.com

Listen to this episode on iTunes, Stitcher, & Google Music

Liam Martin is the co-founder & CEO of TimeDoctor & Staff.com. As a teenager, Liam was a competitive ice dancer, training 8-12 hours per day. Unfortunately a knee injury forced him to look for a plan B and he pursued academia until he found out he didn’t like teaching. Liam began building a web based tutoring business and gradually got more involved in tech companies. He’s now the co-founder of TimeDoctor & Staff.com - which is now tracking more than 1,000,000 hours per month. Liam joins us to share his story, insights on productivity & outsourcing, why your domain name matters, how to acquire your first customers, which metrics matter most to SaaS startups, and much more!

Main Objectives For This Episode

  • Learn more about Liam
  • Learn more about how Liam transitioned from academia to tech startups
  • Learn more about why your domain name matters
  • Learn more about outsourcing and how to maintain productivity
  • And more!

Episode Overview

Liam Martin is the co-founder & CEO of TimeDoctor & Staff.com.

As a teenager, Liam was a competitive ice dancer, training 8-12 hours per day. Unfortunately a knee injury forced him to look for a plan B and he pursued academia until he found out he didn’t like teaching.

Liam began building a web based tutoring business and gradually got more involved in tech companies. He’s now the co-founder of TimeDoctor & Staff.com - which is now tracking more than 1,000,000 hours per month.

Liam joins us to share his story, insights on productivity & outsourcing, why your domain name matters, how to acquire your first customers, which metrics matter most to SaaS startups, and much more!


What You'll Learn In This Episode

  • How Liam transitioned from athletics to tech startups.
  • Why domain names still matter.
  • How to get your first customers.
  • How to get started with outsourcing.
  • And more!

Some Of The Questions We Ask

2:10
Where are you from, what did you study and how did your passion for entrepreneurship start?

4:54
How did you transition from sports and academia into tech startups?

10:49
So you’re currently the cofounder and CMO of two startups, TimeDoctor and Staff.com. For those not be familiar with these startups, can you give us a quick overview of them and also share what motivated you to start them?

14:55
Staff.com is a pretty sweet domain name - how did you acquire it? What was that process like?

18:27
Outsourcing has become pretty popular in recent years. What are a few pieces of advice you’d have to share with entrepreneurs or SMBs who are considering outsourcing for the first time?

27:40
What are some of the most important metrics to you as a SaaS startup?

30:50
I know you have lots of funny and interesting stories - is there one that you don’t share very often - that you could share with us?

36:30
What are some of the most recent apps you’ve downloaded or used?

38:52
Any recommendations on some great content that you’ve come across lately? - books, videos, blog posts, etc.

42:39
Any last thoughts or personal mottos that you live by that you think others should know about?


Here are some of the most important links and resources mentioned throughout the show.

Twitter Handles & Websites

Liam on Twitter
Staff.com on Twitter
Staff.com on the web
TimeDoctor on Twitter
TimeDoctor on the web
Tyler Copeland on Twitter
Franco Varriano on Twitter

Devices, Apps, & Books

The Complete Guide To Outsourcing
ChartMogul
MixMax
Predictable Revenue
Spin Selling

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