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Hack To Start
Episode 110

Laura Roeder

Founder at @MeetEdgar, I blog at https://lauraroeder.com/

Listen to this episode on iTunes, Stitcher, & Google Music

Laura Roeder is the Founder & CEO of Edgar, an application that automates social media scheduling and marketing. Edgar is a cutting-edge service, and one of the fastest-growing competitors to HootSuite. Laura was still in junior high school when she taught herself to build websites. She then launched her first consulting business at the age 22. After consulting and running various online and offline classes on how to drive traffic and increase social engagement, Laura developed a process that would become the basis of her next software company. Within 11 months of launching Edgar, Laura grew it to over $100,000 in monthly recurring revenue, serving almost 3,000 customers - all while remaining bootstrapped. Laura joins us to share her story, how she got into consulting and then startups, how she got her first customers, how they’ve managed to keep growing while staying bootstrapped, how she approaches managing and building a remote team, and much more!

Main Objectives For This Episode

  • Learn more about how Laura got into consulting and startups.
  • Learn about why she decided to launch a software product.
  • Learn more about how they passed $100,000 MRR in just 11 months after launch - all while being bootstrapped
  • And more!

Episode Overview

Laura Roeder is the Founder & CEO of Edgar, an application that automates social media scheduling and marketing. Edgar is a cutting-edge service, and one of the fastest-growing competitors to HootSuite.

Laura was still in junior high school when she taught herself to build websites. She then launched her first consulting business at the age 22. After consulting and running various online and offline classes on how to drive traffic and increase social engagement, Laura developed a process that would become the basis of her next software company.

Within 11 months of launching Edgar, Laura grew it to over $100,000 in monthly recurring revenue, serving almost 3,000 customers - all while remaining bootstrapped.

Laura joins us to share her story, how she got into consulting and then startups, how she got her first customers, how they’ve managed to keep growing while staying bootstrapped, how she approaches managing and building a remote team, and much more!


What You'll Learn In This Episode

  • Learn more about how Laura got into consulting & startups.
  • How Laura grew Edgar to over $100,000 MRR in their first 11 months.
  • Why they're bootstrapped and how they've managed to continue to grow.
  • How Laura continues to build a remote team with no HQ.
  • And more!

Some Of The Questions We Ask

1:58
Where are you from and what did you study?

2:01
So how did your passion for tech & entrepreneurship develop?

3:00
What was your first job and how did you get into social media?

4:32
You’re currently the founder and CEO of Edgar. For those who might not know, and you tell us a bit about what Edgar is and what motivated you to start it?

6:35
How did you approach building the first version of the app?

7:43
In your first 11 months, you grew Edgar to over 100k in MRR - all while being bootstrapped. How did you acquire your first customers?

8:44
What drove you to bootstrap Edgar vs. taking investment?

10:15
How do you now approach growth today? What have been some of the most effective tactics?

11:58
Your team is remote - how have you approached building a team and culture that works like this?

17:36
What’s next for Edgar this year?

18:19
What are some of the most recent apps you’ve downloaded or used lately?

19:08
Any recommendations on some great content that you’ve come across lately?

20:43
Any last thoughts or personal mottos that you live by that you think others should know about?


Here are some of the most important links and resources mentioned throughout the show.

Twitter Handles & Websites

Laura Roeder on Twitter
Laura Roeder on the web
Edgar on Twitter
Edgar on the web
Tyler Copeland on Twitter
Franco Varriano on Twitter

Devices, Apps, and Books

Google Keep
The Business of Software
Des Traynor - Business of Software

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