Post Image
Hack To Start
Episode 197

Kimberly Kalb

@Houseparty. No one would describe me as chill.

Listen to this episode on iTunes, Stitcher, & Google Music

Kimberly Kalb is the Head of Marketing & Growth at Houseparty, an app that takes the group chat to the next level with group video chat. Kimberly has a background in entertainment media technology, having worked with brands like NBCUniversal, HBO, Tumblr Entertainment and now Houseparty. There her role has really grown from partnership, to leading more aspects of growth, marketing and customer support. The Houseparty brand and some of their early learning, have really catapulted their app into international fame. Kimberly joins us to share her story, how she got into startups, how she approaches partnerships, her approach to growth at Houseparty, and much more.

Main Objectives For This Episode

  • Learn more about how Kimberly got into startups
  • Learn more about how to find growth tactics at each stage of growth
  • Learn more about where Kimberly thinks the future of video is headed
  • And more!

Episode Overview

Kimberly Kalb is the Head of Marketing & Growth at Houseparty, an app that takes the group chat to the next level with group video chat.

Kimberly has a background in entertainment media technology, having worked with brands like NBCUniversal, HBO, Tumblr Entertainment and now Houseparty.

There her role has really grown from partnership, to leading more aspects of growth, marketing and customer support. The Houseparty brand and some of their early learning, have really catapulted their app into international fame.

Kimberly joins us to share her story, how she got into startups, how she approaches partnerships, her approach to growth at Houseparty, and much more.


Some Of The Questions We Ask

1:45
Can you tell us more about yourself - where are you from and what did you study?

3:00
How did you approach starting your career?

4:49
Before we dive more into Houseparty, can you tell us more about the role at Tumblr, where you were the Entertainment Partnerships Manager. Specifically, can you tell us more about this role and what it involved?

5:43
So carrying that through to Houseparty. Can you start off by telling us a bit more about what Houseparty is all about incase others haven’t heard about it?

7:04
So you’ve mentioned it a few times just in passing about joining Meerkat first - which later became Houseparty (as some folks in the startup tech circle will already know). But can you quick talk to us about what the transition was like from your perspective? What was it like going from that product to Houseparty?

8:26
What are some of the most interesting projects - from a growth perspective - that you’ve been a part of over the last 3 years?

10:41
Speaking to some of those challenges - in terms of scaling - obviously growing social consumer apps is a big, competitive space, so what are some of the biggest challenges that you guys have had to overcome with Houseparty?

11:39
How has the brand awareness really contributed to both overcoming some of those same challenges, but also introducing other ones?

13:58
You mentioned the ability for Houseparty to really empower and help deliver these really expensive and humanized conversations and a strong feeling of connection. So what do you think the evolution of video will look like in the future?

16:52
On the topic of taking that user feedback and working it back into the product through the right channels, you mentioned that you’re now leading much more of the growth, customer success and marketing efforts, so do you have a framework for tying those different areas together internally? How do you approach making that all happen?

18:54
Over the course of your career you’ve been able to lead all kinds of partnerships. What’s your advice to other marketers or founders when it comes to creating new partnerships?

20:06
Are there any specific resources that you find yourself frequently recommending to others?

21:16
Do you have any last thoughts or words of advice to leave us with?


Here are some of the most important links and resources mentioned throughout the show.

Twitter Handles & Websites

Kimberly Kalb on Twitter
Houseparty on Twitter
Houseparty on the Web
Tyler Copeland on Twitter
Franco Varriano on Twitter

Resources

Lean In

We make Hack To Start for you!

Subscribe to our email newsletter to know when we launch new episodes, behind-the-scenes content and more goodies to help you launch, build, and grow your thing.