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Hack To Start
Episode 123

Justin Brooke

Spent $10MM on ads, founder of Digital Media Buying Institute.

Listen to this episode on iTunes, Stitcher, & Google Music

Justin Brooke is the founder & CEO of the Digital Media Buying Institute. Justin is a high school dropout who got into construction, but he’s always had a passion for marketing. Now, after more than 10 years in the business, building and growing his own agency, managing over $10M in ad budgets, and travelling the world, he’s now building his own platform startup. Justin launched The Digital Media Buying Institute or DMBI earlier this year. He’s already broken six figures in revenue - twice. With more than 2,500 students and growing, DMBI is the world’s most updated online advertising courses platform. Justin joins us to share his story, the challenges he faced in building a services agency, the creative tactics he leveraged to acquire some of his biggest customers in targeted niches, what it was like spending over $10M in online ads, the biggest mistake he’s seen other digital marketers make when it comes to online ad buys, the challenges of scaling a platform business, and much more!

Main Objectives For This Episode

  • Learn more about how Justin got into digital marketing
  • Learn more about the biggest challenges in growing a services based agency
  • Learn more about the creative tactics Justin leveraged to find his first customers
  • Learn more about what motivated Justin to launch the DMBI
  • Learn more about what's next for the platform
  • And more!

Episode Overview

Justin Brooke is the founder & CEO of the Digital Media Buying Institute.

Justin is a high school dropout who got into construction, but he’s always had a passion for marketing.

Now, after more than 10 years in the business, building and growing his own agency, managing over $10M in ad budgets, and travelling the world, he’s now building his own platform startup.

Justin launched The Digital Media Buying Institute or DMBI earlier this year. He’s already broken six figures in revenue - twice.

With more than 2,500 students and growing, DMBI is the world’s most updated online advertising courses platform.

Justin joins us to share his story, the challenges he faced in building a services agency, the creative tactics he leveraged to acquire some of his biggest customers in targeted niches, what it was like spending over $10M in online ads, the biggest mistake he’s seen other digital marketers make when it comes to online ad buys, the challenges of scaling a platform business, and much more!


Some Of The Questions We Ask

1:55
Where are you from and what did you study?

2:15
How did your passion for marketing and entrepreneurship develop?

3:40
What were some of your first gigs? How did you get into online marketing?

5:30
What have been some of the biggest changes (in terms of trends) when it comes to online marketing that you’ve seen since you started?

8:27
What are some of the most common mistakes you see other internet entrepreneurs or digital marketers making when it comes to getting traffic or seeing conversions?

10:21
You ran your own agency called IMScalable.com for several years. What are some of the biggest challenges in building a service based agency?

18:16
You spent 9 months travelling with your family at the end of 2015 & into 2016. What were some of the places you visited and how did it change your outlook on business and life?

24:22
What’s the DMBI and what motivated you to launch it?

26:00
The DMBI has been active for only a few months and you’ve made $100k in your first 90 days. How you get your first customers?

28:12
What’s it been like building this type of business / platform? What are some of the biggest challenges?

29:58
You’ve obviously done tons of media buys, spending over $10M for various campaigns & clients. What are some of the top mistakes most people make when doing online media buys? What are your favorite platforms?

35:10
What’s are some of the most recent apps you’ve downloaded or used?

37:05
Any recommendations on some great content that you’ve come across lately?

38:12
Any last thoughts or personal mottos that you live by that you think others should know about?


Here are some of the most important links and resources mentioned throughout the show.

Twitter Handles & Websites

Justin Brooke on Twitter
DMBI on the Web
Tyler Copeland on Twitter
Franco Varriano on Twitter

Devices, Apps, and Books

Writeometer
Wolfram Alpha
Platform Revolution
Bold
Nobody Wants To Read Your S*t
Hypnotic Writing

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