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Hack To Start
Episode 72

Jorge Soto

Early @MoPub @Twitter - Ninja at @Nodeio - Host of #StartupsUnedited.

Listen to this episode on iTunes, Stitcher, & Google Music

Jorge Soto is the founder of SotoVentures and has been involved in sales and business development for over 12 years with experiences ranging from door-to-door, to enterprise software, to mobile advertising, and finally startup sales. Jorge has worked with several startups and large enterprises over his career - including MoPub - which was later acquired by Twitter. He also founded Sales4Startups (which was later acquired by SalesHacker). Jorge joins us to share his story, tactics, and insights on sales and much more!

Main Objectives For This Episode

  • Learn more about Jorge.
  • Learn more about startup sales & selling tactics.
  • Learn more about Jorge's startup experience with companies like MoPub & Node.
  • Learn about Jorge's passion for sales and his startup Sales4Startups.
  • And more!

Episode Overview

Jorge Soto is the founder of SotoVentures and has been involved in sales and business development for over 12 years with experiences ranging from door-to-door, to enterprise software, to mobile advertising, and finally startup sales.

Jorge has worked with several startups and large enterprises over his career - including MoPub - which was later acquired by Twitter. He also founded Sales4Startups (which was later acquired by SalesHacker).

Jorge joins us to share his story, tactics, and insights on sales and much more!


What You'll Learn In This Episode

  • How Jorge began his career in sales and some of the biggest lessons he learnt.
  • How Jorge got started in tech startups.
  • How Jorge got involved with MoPub and what the acquisition to Twitter was like.
  • Why Jorge launched Sales4Startups.
  • And more!

Some Of The Questions We Ask

1:56
Where are you from, what did you study and how did your passion for entrepreneurship start?

6:10
What were your first experiences with startups?

10:08
What were some of the biggest lessons you learnt from your early sales experiences?

17:42
You were then the Head of Sales, then the Director of Insides Sales at Mopub. What is Mopub and how did you create the opportunity to work there?

19:31
What were some of the tactics and strategies you put in place to help grow that company’s revenue?

23:35
MoPub was acquired by Twitter in 2013. What was that process like for you?

25:19
You also founded Sales4StartUps (which was later acquired by Sales Hacker). What motivated you to start this?

31:16
You’re also currently advising and working with a startup called Node. What is Node and what motivated you to join the team there?

36:20
Any last thoughts or personal mottos that you live by that you think others should know about?


Here are some of the most important links and resources mentioned throughout the show.

Twitter Handles & Websites

Jorge on Twitter
Jorge on the Web Node on Twitter
Node.io on the web
Tyler Copeland on Twitter
Franco Varriano on Twitter

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