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Hack To Start
Episode 183

Jordan Scheltgen

Co-founder/Managing Partner @Cavesocial. Speaker. Ex-footballer. Podcast host. Columnist at @inc.

Listen to this episode on iTunes, Stitcher, & Google Music

Jordan Scheltgen is the co-founder and Managing Partner at CaveSocial, a marketing agency that he started during University and that now spans across 3 major North American cities. Originally from Surrey, BC, Jordan moved to Toronto for school and football. Through that experience, Jordan started a blog which would later become Cave Social the agency. Jordan joins us to share his story, how he got into business and marketing, he shares his keys to a great story, as well as how brands should approach telling stories, what it’s been like growing an agency model business across 3 major cities, and much more.

Main Objectives For This Episode

  • Learn more about how Jordan started Cave Social
  • Learn more about what it was like growing the agency and how to tell valuable stories
  • Learn more about what it was like launching a podcast and YouTube channel
  • And more!

Episode Overview

Jordan Scheltgen is the co-founder and Managing Partner at CaveSocial, a marketing agency that he started during University and that now spans across 3 major North American cities.

Originally from Surrey, BC, Jordan moved to Toronto for school and football. Through that experience, Jordan started a blog which would later become Cave Social the agency.

Jordan joins us to share his story, how he got into business and marketing, he shares his keys to a great story, as well as how brands should approach telling stories, what it’s been like growing an agency model business across 3 major cities, and much more.


Some Of The Questions We Ask

1:46
Can you tell us more about yourself - where are you from and what did you study?

2:05
So where did your passion for marketing and startups come from?

7:30
So you’re the founder of Cave Social. Can you tell us more about what Cave Social is all about and what motivated you to start it?

9:00
What have been some of the biggest challenges of starting an agency-model business?

11:53
What are some of the biggest mistakes you see other entrepreneurs making when launching a new startup?

14:25
So today Cave Social is based in 3 major cities across North America. What’s it been like scaling the business and operations across these cities?

16:18
You’ve also got your own YouTube show / podcast called “In The Cave”, what it been like launching that and how did you approach making it happen?

19:47
What’s got you most excited for 2018? What’s next for you and Cave Social?

21:25
Are there any resources that you have discovered or keep coming back to?

24:06
Do you have any final thoughts or advice to leave us with?


Here are some of the most important links and resources mentioned throughout the show.

Twitter Handles & Websites

Jordan Scheltgen on Twitter
Jordan Scheltgen on the Web
Cave Social on Twitter
Cave Social on the Web
Tyler Copeland on Twitter
Franco Varriano on Twitter

Devices, Apps, and Books

Mind Your Marketing
Cave Social on Youtube
The One Thing
Trello

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