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Hack To Start
Episode 171

Jordan Kretchmer

Founder and CEO of Livefyre.

Listen to this episode on iTunes, Stitcher, & Google Music

Jordan Kretchmer is the Founder & CEO of LiveFyre, which was acquired by Adobe in 2016, where he is now a Senior Director continuing to scale the Livefyre solution within the Adobe Marketing Cloud. Before starting Livefyre, Jordan worked for a few agencies as a Creative Director. He then joined Current.TV - a media platform backed by Al Gore - and saw the coming rise of user generated content. In 2009, he left Current to start LiveFyre. As a designer, Jordan created highly realistic mockups of the product he envisioned, but it took several more months before the first version launched. Livefyre raised over $52M in funding and grew to over 150 employees by the time it was acquired by Adobe in 2016. Jordan joins us to share his story, how he got into startups, the challenges involved in building Livefyre, especially in the early days, how founders need to approach product development, what it’s now like being a part of Adobe, and much more.

Main Objectives For This Episode

  • Learn more about how Jordan got into design & startups
  • Learn more about what it was like starting Livefyre
  • Learn more about what it was like raising $52M, growing to a team of 150 people, and getting acquired by Adobe.
  • And more!

Episode Overview

Jordan Kretchmer is the Founder & CEO of LiveFyre, which was acquired by Adobe in 2016, where he is now a Senior Director continuing to scale the Livefyre solution within the Adobe Marketing Cloud.

Before starting Livefyre, Jordan worked for a few agencies as a Creative Director. He then joined Current.TV - a media platform backed by Al Gore - and saw the coming rise of user generated content.

In 2009, he left Current to start LiveFyre. As a designer, Jordan created highly realistic mockups of the product he envisioned, but it took several more months before the first version launched.

Livefyre raised over $52M in funding and grew to over 150 employees by the time it was acquired by Adobe in 2016.

Jordan joins us to share his story, how he got into startups, the challenges involved in building Livefyre, especially in the early days, how founders need to approach product development, what it’s now like being a part of Adobe, and much more.


Some Of The Questions We Ask

1:52
Where are you from and what did you study?

3:13
So what was that first job at Current like for you? Was that your first exposure to tech startups and the growing wave of user generated content?

4:02
Can you tell us a bit more about what Livefyre is all about and what motivated you to launch it?

6:04
What was the process you took to create the first version of the product and how did you acquire your first customers?

10:45
What’s the process you took to reinventing yourself for the shifts in the market, while continuing to drive growth on a current product?

15:21
What were some of the biggest challenges in scaling Livefyre?

18:50
So you mentioned that Livefyre was then acquired by Adobe in 2016. What was it like going through an acquisition?

21:57
What’s next for the Livefyre within Adobe?

23:06
Do you have any final thoughts or advice to leave us with?


Here are some of the most important links and resources mentioned throughout the show.

Twitter Handles & Websites

Jordan Kretchmer on Twitter
Livefyre on Twitter
Livefyre on the web
Tyler Copeland on Twitter
Franco Varriano on Twitter

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