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Hack To Start
Episode 182

Jonah Lupton

Founder/CEO of @getSOUNDGUARD

Listen to this episode on iTunes, Stitcher, & Google Music

Jonah Lupton is the founder of SoundGuard, the world’s first sound proof paint. Jonah has spent the better part of the last 10 years launching several brands across completely different industries. From social media software, to non-profit funding platforms, to white labeled supplement companies, to industrial manufacturing with SoundGuard, Jonah has prototyped, built, and launched ideas he’s been passionate about and learnt a ton along the way. Jonah joins us to share his story, how he got into startups, what he’s learnt from launching several brands, what it’s been like creating a physical, manufactured product, the challenges of bootstrapping, and much more.

Main Objectives For This Episode

  • Learn more about how Jonah left a job in finance for startups
  • Learn more about what it's been like vetting and launching different brands
  • Learn more about how Jonah transitioned into manufacturing physical goods and what SoundGuard is all about
  • And more!

Episode Overview

Jonah Lupton is the founder of SoundGuard, the world’s first sound proof paint.

Jonah has spent the better part of the last 10 years launching several brands across completely different industries.

From social media software, to non-profit funding platforms, to white labeled supplement companies, to industrial manufacturing with SoundGuard, Jonah has prototyped, built, and launched ideas he’s been passionate about and learnt a ton along the way.

Jonah joins us to share his story, how he got into startups, what he’s learnt from launching several brands, what it’s been like creating a physical, manufactured product, the challenges of bootstrapping, and much more.


Some Of The Questions We Ask

1:46
Can you tell us more about yourself - where are you from and what did you study?

2:14
So where did your passion for tech and entrepreneurship come from?

2:48
Can you give us a quick run-down of a few of the products and brands you’ve launched and what they were all about?

6:30
What’s your approach to vetting and launching an idea?

8:58
What are some of the biggest mistakes you see other entrepreneurs making when launching a new startup?

10:51
And so today, you’re the Founder of SoundGuard. Can you tell us a little more about what the company is all about and what motivated you to launch it?

11:21
What’s the R&D process for a product like this like? What have been some of the biggest challenges in getting to a market ready product?

15:14
Just expanding on that point a little bit further since you just mentioned being bootstrapped. What’s that process been like for you? I mean obviously it’s tough as you’ve mentioned, but what’s it like trying to apply that type of strategy to this type of innovation?

17:58
So pushing that last point a bit further, based on the companies you’d previously started, was there any hesitation in terms of shifting from other industries you were more familiar with into physical manufacturing with SoundGuard?

25:34
What are some of the most recent apps or tools that you’ve checked out for either yourself or SoundGuard?

26:41
Do you have any final thoughts or advice to leave us with?


Here are some of the most important links and resources mentioned throughout the show.

Twitter Handles & Websites

Jonah Lupton on Twitter
Jonah Lupton on the Web
SoundGuard on Twitter
SoundGuard on the Web
Tyler Copeland on Twitter
Franco Varriano on Twitter

Devices, Apps, and Books

DocuSign
GMail
Hubspot
Pipedrive
WhatRuns
LeadFeeder

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