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Hack To Start
Episode 32

Jeremiah Gardner

Author of #TheLeanBrand. Mind + Mouthpiece + Mentor + Bulldog Lover.

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Listen to this episode on iTunes, Stitcher, & Google Music

Jeremiah Gardner was born in the City of Sin, and raised in the City of Angels(that's Las Vegas and Los Angeles). He is passionate about helping startups (both entrepreneurs and intrapreneurs) tell their stories to real people. He authored The Lean Brand alongside veteran entrepreneur and author Brant Cooper, featuring illustrations from Fake Grimlock. He joins us to share his story and insights into one of the most important aspects of building a business.

Main Objectives For This Episode

  • Learn more about Jeremiah.
  • Learn more about The Lean Brand and why it's so critical to startups.
  • Learn more about how Jeremiah approaches brand building.
  • Discover what tools Jeremiah uses on a daily basis.

Episode Overview

Jeremiah Gardner was born in the City of Sin, and raised in the City of Angels(that's Las Vegas and Los Angeles). He is passionate about helping startups (both entrepreneurs and intrapreneurs) tell their stories to real people.

He authored The Lean Brand alongside veteran entrepreneur and author Brant Cooper, featuring illustrations from Fake Grimlock. Part of the process featured a crowd-publishing campaign that raised a bit more than $23,000 in just 28 days. That’s 184% of the initial goal of $12,500. Jeremiah joins us to share his story and insights into one of the most important aspects of building a business.


What You'll Learn In This Episode

  • Why Jeremiah decided to write The Lean Brand as a platform for startups to learn about modern branding.
  • Why he and Brant Cooper decided to use independent publishing as a way to build a direct relationship with their audience and to test their ideas.
  • How Jeremiah approaches branding, sharing idea, building an audience, and being wrong.
  • And more!

Some Of The Questions We Ask

1:50
Where are you from, what did you study and how did your passion for entrepreneurship start?

3:26
You’ve just launched your first self-published book, The Lean Brand. For those listening who might not know, what is The Lean Brand and how did you form the concept?

9:50
You co-authored the book with Brant Cooper (a well known entrepreneur and author of The Lean Entrepreneur). What was that process like?

15:08
The book also features illustrations by the one and only startup dinosaur, Fake Grimlock. How did this come about? Do you now know the identity of him/her?

18:45
Focusing on the campaign, you raised a bit more than $23,000 in just 28 days. That’s 184% of your initial goal of $12,500. What process did you create to help make the launch so successful? What tools/platforms helped?

28:40
You also had some pretty crazy personal stuff going on while the campaign was live - wildfires that forced you to evacuate your house - what are some of the biggest lessons you learned from that?

37:37
Where do you see the biggest opportunities for entrepreneurs? Any technologies or industries that really interest you?

40:42
What apps, books, devices or tools are you obsessed with right now?

43:42
Any last thoughts or personal mottos that you live by that you think others should know about?


Here are some of the most important links and resources mentioned throughout the show.

Twitter Handles & Websites

Jeremiah on Twitter
Jeremiah on the Web
The Lean Brand on the web
The Lean Brand Recap Post
The Lean Brand Lab
Tyler Copeland on Twitter
Franco Varriano on Twitter

Devices, Apps & Books

Publishizer
Sort Your Brain Out
Evernote
The War Of Art

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