Post Image
Hack To Start
Episode 34

Jenn Bane

community manager of @cah, etc.

Listen to this episode on iTunes, Stitcher, & Google Music

Jenn Bane is the community manager at Cards Against Humanity, a party game for horrible people. The game was created by 8 friends and launched through Kickstarted. Within just two weeks they met their original goal and went on to raise over $15,000; just under 400% of its original goal. Jenn joins us for lots of laungh, jokes, funny stories and to share her insights on how Cards Against Humanity has grown through it's awesome community over the years.

Main Objectives For This Episode

  • Learn more about Jenn.
  • Learn more about Cards Against Humanity.
  • Learn more about how Jenn leverage humor and stunts to build such a vibrant community.

Episode Overview

Jenn Bane is the community manager at Cards Against Humanity, a party game for horrible people. The game was created by 8 friends and launched through Kickstarter Within just 2 weeks they met their original goal and went on to raise over $15,000; roughly 400% more than the original goal.

Jenn joins us for lots of laughs, jokes, funny stories and to share her insights on how Cards Against Humanity has grown through it's awesome community over the years.


What You'll Learn In This Episode

  • How Jenn got involved in Cards Against Humanity (and how it started)
  • How her passion for humor and writing has lead her to using these tools to build a really awesome community.
  • How stunts, random thoughts, and Google have lead to Cards Against Humanity upping the bar every year.
  • And more!

Some Of The Questions We Ask

1:56
Where are you from, what did you study and how did your passion for entrepreneurship start?

2:18
You’re the community manager at Cards Against Humanity. For those who must have some crazy excuse and not know about it, what is CAH?

5:30
How does one turn a card game into a business? How did CAH get it’s first customers?

6:47
What’s the process the CAH team uses to come up with so many funny things? How do you maintain creativity?

8:25
Beneath all the jokes, there’s real passion and values for the brand and product. What are some of the CAH values?

10:17
How do you approach building a community at CAH? How has it changed now that it’s become more “mainstream” compared to when it started?

19:03
CAH is known for pulling off some pretty incredible stunts, like raising prices for Black Friday, and actually seeing sales increase. Why does the community rally behind this?

23:42
You actually co-host your own podcast called Friendshipping, with CAH “broworker” Trin. What is Friendshipping about and why did you both decide to start it?

28:16
Any last thoughts or personal mottos that you live by that you think others should know about?


Here are some of the most important links and resources mentioned throughout the show.

Twitter Handles & Websites

Jenn on Twitter
Jenn on the Web
Friendshipping
Cards Against Humanity on the Twitter
Cards Against Humanity on the Web
Cards Against Humanity Lab
Tyler Copeland on Twitter
Franco Varriano on Twitter

Devices, Apps & Books

Saga
This One Summer
Killer Queen Arcade Game

Brought to you by


We make Hack To Start for you!

Subscribe to our email newsletter to know when we launch new episodes, behind-the-scenes content and more goodies to help you launch, build, and grow your thing.