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Hack To Start
Episode 155

Jeff Morris Jr.

Director of Product Management - Revenue at @Tinder. Investor @ChapterOne.

Listen to this episode on iTunes, Stitcher, & Google Music

Jeff Morris Jr. is the Director of Product Management & Revenue at Tinder. Jeff got into tech after seeing a tweet late one night for a position with Zaarly. The next day, he had to move from California to Kansas City, Missouri - if he wanted the job. Jeff quickly made a name for himself and became one of the first few city managers. Following his time building the marketplace, Jeff began consulting, before working on several of his own projects - like Slack Chats, a directory of popular slack channels that grew to over 80,000 users. Jeff then joined the team at Tinder to work on increasing retention and engagement through the product and marketing channels. Today, Jeff also works with the team of engineers, designers, and marketers to create, build and launch new, paid features for the platform. Jeff joins us to share his story, how he started his career in tech, what it was like growing a massive marketplace at Zaarly, what it was like joining the team at Tinder, how he approached Product Management, how he’s approaches working on monetization over the last year, and much more!

Main Objectives For This Episode

  • Learn more about how Jeff got into tech and startups
  • Learn more about how Jeff approaches increasing engagement in mobile apps
  • Learn more about what it's been like working on product and monetization at Tinder
  • Learn more about what Jeff looks for in founders as an angel investor
  • And more!

Episode Overview

Jeff Morris Jr. is the Director of Product Management & Revenue at Tinder.

Jeff got into tech after seeing a tweet late one night for a position with Zaarly. The next day, he had to move from California to Kansas City, Missouri - if he wanted the job.

Jeff quickly made a name for himself and became one of the first few city managers. Following his time building the marketplace, Jeff began consulting, before working on several of his own projects - like Slack Chats, a directory of popular slack channels that grew to over 80,000 users.

Jeff then joined the team at Tinder to work on increasing retention and engagement through the product and marketing channels. Today, Jeff also works with the team of engineers, designers, and marketers to create, build and launch new, paid features for the platform.

Jeff joins us to share his story, how he started his career in tech, what it was like growing a massive marketplace at Zaarly, what it was like joining the team at Tinder, how he approaches Product Management, how he’s approached working on monetization over the last year, and much more!


Some Of The Questions We Ask

1:50
Where are you from and what did you study?

2:42
How did your passion for tech and entrepreneurship develop?

5:10
Can you tell us a bit more about Zaarly and how you created the opportunity to join the team there?

11:43
After Zaarly, you then launched your own Product Consultancy. What was it like running this business and what were some of the biggest mistakes you saw other companies making when it came to product?

16:58
You then ended up joining Tinder as Director of CRM & Engagement. Can you share more about how you ended up joining the team there?

18:23
What were some of the tactics and projects that you were looking at from a Product Management or Marketing perspective to help increase customer retention and engagement with the platform?

21:05
What are some of the metrics you really look at or watch closely? How do you know which data to prioritize when making product decisions?

23:19
Over the last year, you’ve been more focused on the revenue side of the business, working with Tinder Plus. What was it like shifting your focus towards monetization features into the app?

26:25
You’re also an investor with Chapter One, an early seed stage fund that’s invested in companies like: Branch Metrics, Hyperloop One and more. What do you look for as an investor?

28:30
What are some of the most recent apps you’ve downloaded or used recently for either your personal or professional life?

28:59
Do you have any recommendations on some great content that you’ve come across lately?

31:23
Any last thoughts or personal mottos that you live by that you think others should know about or could draw inspiration from?


Here are some of the most important links and resources mentioned throughout the show.

Twitter Handles & Websites

Jeff Morris Jr. on Twitter
Jeff Morris Jr. on the AngelList
Tinder on Twitter
Tinder on the web
Tyler Copeland on Twitter
Franco Varriano on Twitter

Devices, Apps, and Books

Breaker
Headspace
Hype Machine
Zenly
Stratechery
Revue
Series F
HearingVoices
Transmission
Discover Revue

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