Post Image
Hack To Start
Episode 58

Jeff Goldenberg

Entrepreneur in Residence @marsdd, Head of Growth @myborrowell

Listen to this episode on iTunes, Stitcher, & Google Music

Jeff Goldenberg is the co-author of The Growth Hacker’s Guide To The Galaxy, and the Head of Growth at Borrowell. Jeff has an unmatched talent for marketing & growth. He’s launched some impressive businesses ranging from fantasy poker camps, to a Top Chef cooking university and more. He’s also the co-author of The Growth Hacker’s Guide To The Galaxy. Jeff joins us to share his story, what lead him to becoming a tech entrepreneur & growth hacker, some of the biggest lessons he's learnt over the years, how to build partnerships when you have no leverage, and much more!

Main Objectives For This Episode

  • Learn more about Jeff.
  • Learn more about how Jeff approaches building partnerships with big brands without having any leverage.
  • Some of the biggest lessons and insights on growth from Jeff's career.
  • And more!

Episode Overview

Jeff Goldenberg is the co-author of The Growth Hacker’s Guide To The Galaxy, and the Head of Growth at Borrowell.

Jeff has an unmatched talent for marketing & growth. He’s launched some impressive businesses ranging from fantasy poker camps, to a Top Chef cooking university and more. He’s also the co-author of The Growth Hacker’s Guide To The Galaxy.

Jeff joins us to share his story, what lead him to becoming a tech entrepreneur & growth hacker, some of the biggest lessons he's learnt over the years, how to build partnerships when you have no leverage, and much more!


What You'll Learn In This Episode

  • How Jeff got into startups & entrepreneurship.
  • How Jeff launched his first few businesses by building partnerships with big brands - without any leverage.
  • How Jeff co-authored & helped develop The Growth Hacker's Guide To The Galaxy.
  • How Jeff approaches growth hacking.
  • And more!

Some Of The Questions We Ask

1:28
Where are you from, what did you study and how did your passion for entrepreneurship start?

3:55
After attending both McGill University for a BCom & Entrepreneurship and then York University for an MBA, you had the opportunity to join the Toronto Argonauts Football Club as their Director of Marketing. Can you talk to us more about that and how it impacted the start of your career?

8:49
From there, you spent the next 6 years working on your first startup, Post Oak Productions. What type of company was it?

14:23
In 2010, you launched your second startup Top Chef University. For those who might not know, what is Top Chef University and what motivated you to start it?

19:43
How do you approach developing partnerships with bigger brands?

23:06
Building a two sided marketplace isn’t easy, you need to create high quality content and in parallel increase the number of users consuming it. Based on your experience, what feedback would you give to others who are looking to build this type of business?

25:39
Educating others is something that you’re passionate about. You’ve spent time at Secena College, teaching Advanced Digital Marketing and Entrepreneurship and Innovation. You were also the Entrepreneur in Residence at MaRS Discovery District. What motivates you to help and teach other entrepreneurs?

29:00
You recently completed a Kickstarter campaign - raising over 10K from 150+ backers - for your first book “The Growth Hacker’s Guide to the Galaxy”, which outlines 100 proven growth hacks for the digital marketer. What was it like writing this book? What process did you use?

41:27
Today, you’re the Head of Growth at Borrowell. What is Borrowell and what problems are they trying to solve?

48:44
What apps, devices or tools are you using right now? And are there any books that you are currently reading, or are on your recommendation list?

54:38
Any last thoughts or personal mottos that you live by that you think others should know about?


Here are some of the most important links and resources mentioned throughout the show.

Twitter Handles & Websites

Jeff on Twitter
The Growth Hacker's Guide To The Galaxy on Twitter
The Growth Hacker's Guide To The Galaxy on the web
Borrowell on Twitter
Borrowell on the web
Tyler Copeland on Twitter
Franco Varriano on Twitter

Devices, Apps, & Books

Traction
Lean Startup
Value Proposition Design
SideKick
Zapier
AdEspresso
Choose Yourself

We make Hack To Start for you!

Subscribe to our email newsletter to know when we launch new episodes, behind-the-scenes content and more goodies to help you launch, build, and grow your thing.