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Hack To Start
Episode 173

Jason Stoff

Diggin' where there's taters. Principal digital product designer at Starbucks.

Listen to this episode on iTunes, Stitcher, & Google Music

Jason Stoff is a Principal Digital Product Designer at Starbucks. Before joining the team at Starbucks, Jason had built a career as an Art Director and Senior Designer with various agencies. One day he shared a rebound of a Starbucks logo design on Dribbble, that eventually caught the eye of Starbucks. One year later, he had the chance to interview for a design role and moved his family across the country to join the team in Seattle. He and his team have helped to create international design standards, launch new Starbucks apps and experiences like the Apple Watch, iMessage gifting and more! Jason joins us to share his story, how he got into design, how he created the opportunity to join the team at Starbucks, what it was like transitioning from the agency to product world, what it’s like designing digital products at Starbucks, and much more.

Main Objectives For This Episode

  • Learn more about how Jason got into design & startups
  • Learn more about how he ended up joining Starbucks
  • Learn more about what it's like designing products for an international retail brand
  • And more!

Episode Overview

Jason Stoff is a Principal Digital Product Designer at Starbucks.

Before joining the team at Starbucks, Jason had built a career as an Art Director and Senior Designer with various agencies.

One day he shared a rebound of a Starbucks logo design on Dribbble, that eventually caught the eye of Starbucks. One year later, he had the chance to interview for a design role and moved his family across the country to join the team in Seattle.

He and his team have helped to create international design standards, launch new Starbucks apps and experiences like the Apple Watch, iMessage gifting and more!

Jason joins us to share his story, how he got into design, how he created the opportunity to join the team at Starbucks, what it was like transitioning from the agency to product world, what it’s like designing digital products at Starbucks, and much more.


Some Of The Questions We Ask

2:09
Can you tell us more about yourself - where are you from and what did you study?

3:11
How did you start your career? What were some of your first few jobs?

4:46
You’re currently a Principal Digital Product Designer at Starbucks in Seattle. Can you tell us more about how you created the opportunity to join the team there and what your role is all about?

9:33
What have been some of the projects you’ve had a chance to be a part of?

14:35
What's it like to go from ideation to shipping at Starbucks?

17:51
What’s your approach for working with a bunch of different business units?

20:29
What's it been like working with these international groups developing design standards that span different cultures and geographies?

22:40
What's the transition from agency model to product model been like for you? Specifically in terms of design challenges or decisions made through data?

29:39
What apps or tools have you recently downloaded and love or which ones do you find yourself coming back to?

34:14
Are there any resources that you’ve recently discovered or keep coming back to?

35:52
Do you have any final thoughts or advice to leave us with?


Here are some of the most important links and resources mentioned throughout the show.

Twitter Handles & Websites

Jason Stoff on Twitter
Jason Stoff on the Web
Starbucks on Twitter
Starbucks on the web
Tyler Copeland on Twitter
Franco Varriano on Twitter

Devices, Apps, and Books

Principle
Sketch
Abstract
User Flows
Zeplin
Indesign
Slack
Dropbox Paper
Things
Invision Studio
Sprint
Design Systems
Stratechery

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