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Hack To Start
Episode 141

Hanna Kulin

Swedish Product Designer @facebook working on video. Previously @spotifybusiness

Listen to this episode on iTunes, Stitcher, & Google Music

Hanna Kulin is a Product Designer at Facebook. She is originally from Sweden where she hustled to become a designer and ended up joining Spotify through an internship. While there, an opportunity presented itself for Hanna to become one of the first Product Managers to work on what would become Spotify Business. While backed by Spotify, Hanna and her colleagues built this side of the business from scratch, very much like a startup of their own. Though this process and to help meet her own needs in documenting user feedback on mobile devices, Hanna also helped create a product called Lookback.io - which would go on to become a startup of it’s own and even raise funding. Today, Hanna is a Product Designer at Facebook where she’s part of the video team. She’s currently focused on Facebook Live and building creator tools for this rapidly growing platform. Hanna joins us to share her story, how she got into tech and startups, what it’s been like building her career at Spotify and now Facebook, how she’s approached designing and helping to building creator tools for Facebook live, the differences in startup culture between Sweden and San Francisco, and much more!

Main Objectives For This Episode

  • Learn more about how Hanna got into design & startups
  • Learn more about what it was like working at Spotify
  • Learn more about how Hanna approaches blending design with product management
  • Learn more about what it's like helping to create Live video creation tools at Facebook Live
  • And more!

Episode Overview

Hanna Kulin is a Product Designer at Facebook. She is originally from Sweden where she hustled to become a designer and ended up joining Spotify through an internship.

While there, an opportunity presented itself for Hanna to become one of the first Product Managers to work on what would become Spotify Business. While backed by Spotify, Hanna and her colleagues built this side of the business from scratch, very much like a startup of their own.

Though this process and to help meet her own needs in documenting user feedback on mobile devices, Hanna also helped create a product called Lookback.io - which would go on to become a startup of it’s own and even raise funding.

Today, Hanna is a Product Designer at Facebook where she’s part of the video team. She’s currently focused on Facebook Live and building creator tools for this rapidly growing platform.

Hanna joins us to share her story, how she got into tech and startups, what it’s been like building her career at Spotify and now Facebook, how she’s approached designing and helping to building creator tools for Facebook live, the differences in startup culture between Sweden and San Francisco, and much more!


Some Of The Questions We Ask

1:55
Where are you from and what did you study?

2:40
So how did your passion for design and tech develop?

5:00
How did you start your career? What was your first job?

7:33
You then joined Spotify as a design intern. What was that process like and how did you create the opportunity to join the team there?

9:26
After being an intern for a while, you ended up staying on the team and becoming a product manager & product designer for a tool called Soundtrack Your Band which would become Spotify Business.
Can you tell us more about this product?

12:09
What was your day-to-day role like there? What were some of the things you focused on for that product?

14:22
You were part of a team that built a product called Lookback.io - which went on to become it’s own company and even raised some money. How did that experience come about? What motivated your team to create that product?

17:54
What were some of the biggest lessons (as a designer) that you learnt or took out of that experience?

19:34
Today, you’re a product designer on the video team at Facebook in California. Can you tell us a bit more about how you created the opportunity to join the team at Facebook?

25:47
Facebook has definitely embraced video a lot more over the past few years, how has this had an impact on design within the company?

32:20
What are some of the most recent apps that you’ve really loved using recently?

35:06
Do you have any recommendations on some great content that you’ve come across lately?

36:35
Do you have any last thoughts or personal mottos that you live by that you think others should know about?


Here are some of the most important links and resources mentioned throughout the show.

Twitter Handles & Websites

Hanna Kulin on Twitter
Hanna Kulin on the web
Facebook Live
Tyler Copeland on Twitter
Franco Varriano on Twitter

Devices, Apps, and Books

Lookback.io
Hyper Island
Facebook Live Map
1 Second Everyday
Tipmoji
Headspace
Julie Zhou on Medium
UserOnboard
Hans Rosling TED Talks

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