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Hack To Start
Episode 20

Hana Abaza

Director of marketing at @Uberflip. Entrepreneur. Tech addict. Brand geek. Data junkie.

Listen to this episode on iTunes, Stitcher, & Google Music

Hana Abaza is the Director of Marketing at Uberflip. She also co-founded Wedding Republic and Snapable. She talks about her experiences running and growing businesses through marketing and different online and offline campaigns.

Episode Overview

Hana Abaza is the Director of Marketing at Uberflip. She also co-founded Wedding Republic and Snapable. She talks about her experiences running and growing businesses through marketing and different online and offline campaigns.

Hana has a background in finance and business and has been teaching martial arts since she was a teenager. She's also a prolific blogger for many different sites including the Huffington Post.


Some Of The Questions We Ask

1:01
Where are you from, what did you study and how did your passion for entrepreneurship start?

3:34
Before getting into startups you managed marketing for martial arts businesses. Some of the programs and campaigns you created and oversaw resulted in 42% increase in profits within the first 6 months. What were some of these campaigns?

11:46
How do you measure online to offline marketing properly?

16:57
You’re currently the director of marketing at UberFlip. What is UberFlip?

20:00
How are you growing the product? What are some of the best distribution channels you’re seen work?

25:20
You recently boosted your blog subscribers by 9x in one month - how did you achieve this?

28:22
What is wedding republic? How did you manage to hack the first version of the service together?

41:26
What industries or new technologies are the most interesting to you? Where do you see the most opportunities?

42:34
What other cool apps, tools, or books are you obsessed with right now?


What You Learn In This Episode

  • How Hana combined an interest for entrepreneurship with her passion for martial arts and had great success.
  • How and why Hana started two startups (Wedding Republic & Snapable) in the wedding industry.
  • How Hana helped Uberflip increase it's blog signup by 900% in a single month using thier own product.
  • And more!

Here are some of the most important links and resources mentioned throughout the show.

Twitter Handles & Websites

Hana on Twitter
Hana on the Web
Wedding Republic
Snapable
Uberflip on the Twitter
Uberflip on the Web
Tyler Copeland on Twitter
Franco Varriano on Twitter

Apps & Books

Everybody Writes
The Hard Thing About Hard Things
The Checklist Manifesto
Day One
Lift
Headspace

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