Post Image
Hack To Start
Episode 56

Guy Gunaratne

Founder of @Storygami - @500Startups Batch 13.

Listen to this episode on iTunes, Stitcher, & Google Music

Guy Gunaratne is the co-founder of Storygami, an interactive video tool to add interactive overlays like articles, image galleries, call to action buttons, social feeds & more. Guy was previously an award winning, video journalist who created several documentaries on human rights subjects. However, the video medium was never quite sufficient to tell the stories he was looking to convey. Storygami is his answer to this need. It's been backed by Richard Branson & Virgin Media Pioneers and is currently used by organizations like Virgin Media & Al Jazeera - and is currently part of 500 Startups' batch 13. Guy joins us to share his unique story, how he transitioned from videographer to tech entrepreneur, how they got into 500 Startups and more!

Main Objectives For This Episode

  • Learn more about Guy.
  • Learn more about Storygami and what motivated Guy & Heidi to start it.
  • Learn about the 3 key principles Guy uses to approach storytelling & marketing.
  • And more!

Episode Overview

Guy Gunaratne is the co-founder of Storygami, an interactive video tool to add interactive overlays like articles, image galleries, call to action buttons, social feeds & more.

Guy was previously an award winning, video journalist who created several documentaries on human rights subjects. However, the video medium was never quite sufficient to tell the stories he was looking to convey. Storygami is his answer to this need. It's been backed by Richard Branson & Virgin Media Pioneers and is currently used by organizations like Virgin Media & Al Jazeera - and is currently part of 500 Startups' batch 13.

Guy joins us to share his unique story, how he transitioned from videographer to tech entrepreneur, how they got into 500 Startups, and more!


What You'll Learn In This Episode

  • How Guy got into startups.
  • Why Guy launched Storygami to tell better stories.
  • How Guy & Storygami got into 500 Startups
  • How to approach storytelling both inside & outside of your startup.
  • And more!

Some Of The Questions We Ask

1:27
Where are you from, what did you study and how did your passion for entrepreneurship start?

3:20
So you’re an award winning filmmaker and have produced human rights related documentaries from places such as Sri Lanka, Uganda and Guatemala. How did you get into filmmaking?

9:24
What’s it like transitioning from a journalist/videographer into the world of tech and building a company? What were some of the challenges you had to overcome - if any?

20:15
You guys actually pitched the technology to Richard Branson & Virgin Media Pioneers having them become one of your first major customers. How did this unfold? How did you approach achieving such a huge partnership?

24:36
So you were accepted to be part of 500 startups - what was the acceptance process like?

41:28
What are the 3 most important things about effective storytelling?

45:57
What apps, devices or tools are you using right now? And are there any books that you are currently reading, or are on your recommendation list?

47:27
Any last thoughts or personal mottos that you live by that you think others should know about?


Here are some of the most important links and resources mentioned throughout the show.

Twitter Handles & Websites

Guy on Twitter
Storygami on Twitter
Storygami on the web
Founders Are Not Regular People
Tyler Copeland on Twitter
Franco Varriano on Twitter

Devices, Apps, & Books

Framer.js
Sketch

We make Hack To Start for you!

Subscribe to our email newsletter to know when we launch new episodes, behind-the-scenes content and more goodies to help you launch, build, and grow your thing.