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Hack To Start
Episode 15

Greg Isenberg

I chase dreams. Founder and CEO of @5byrocks (acquired by @StumbleUpon)

Listen to this episode on iTunes, Stitcher, & Google Music

Greg Isenberg is founder and CEO of 5By, the best place to find, watch, and share amazing videos. He sold 3 companies by the age of 25.

Episode Overview

Greg Isenberg is the founder and CEO of 5By, the best place to find, watch, and share amazing videos. He shares his insights on how to build amazing products, why networking is critical for any entrepreneur, and how he sold 3 companies by the age of 25.

Greg has been building digital products since the age of 13 and has also built marketing and social media campaigns for brands like FedEX, NASCAR, TechCrunch and Wordpress. his last company was Wall Street Survivor, the world's most popular stock market simulator.

Some Of The Questions We Ask

Where are you from, what did you study and how did your passion for entrepreneurship start?

You’ve been building products since the age of 13. What was your first company and how did you hack it together?

After that, you were brought into a project called Wall Street Survivor. How did you grow that and get it acquired?

How did you hack the first version of the product?

You had raised a seed round, then while looking for a Series A you were acquired by StumbleUpon. How did you make this acquisition happen and why stumbleupon?

What are your “Million Dollar Product” mistakes? What’s the biggest lesson for other entrepreneurs who are trying to hack a product?

You’re also a partner and angel investor with Good People Ventures. Where did the name come from and what do you look for in companies you want to invest in?

Why do you believe so strongly in the importance of networking? Why should someone spend time building a network and investing in relationships?

I know you’ve got lots of them, so can you share one funny or unbelievable story about yourself and/or your companies that very few people know?

Besides 5By, what are some of your favorite app, tools, or books right now?

What You Learn In This Episode

  • Why multisided marketplaces, discovery and moblie are the "wild west" of the internet and why you should be in those spaces.
  • How and why Greg started 5By, bored in a hotel room one night.
  • Why there are only 21 people you have to know as a founder.
  • The four reasons you would ever sell your company.
  • The "Good People" Theory - and why you need to watch out for it.
  • Why building your network and investing in relationships is the one thing not enough founders do.
  • And more!

Here are some of the most important links and resources mentioned throughout the show.

Twitter Handles & Websites

Greg on Twitter
5By on the Twitter
5By on the Web
Tyler Copeland on Twitter
Franco Varriano on Twitter

Books & Apps

5By iTunes
5By Google Play
Hype Machine
Plug For Mac
Zero To One

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