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Hack To Start
Episode 145

Gina Gotthilf

VP of Growth and Marketing @Duolingo / Former International Development @Tumblr.

Listen to this episode on iTunes, Stitcher, & Google Music

Gina Gotthilf is the VP of Growth and Marketing at Duolingo, a platform for free language education for the world. Gina is originally from Brazil, but has spent much of her career in New York. After a few years of working at social media agencies, Gina joined Tumblr to help lead their internationalization efforts in Brazil and South America. She then launched her own consulting company to help other US bases companies navigate these complexities. Today Gina is the VP of Growth & Marketing at Duolingo, a platform with over 170M users worldwide. Gina joins us to share her story, how she started her career in tech, what it was like running her own internationalization consultancy, how she ended up joining the team at Duolingo, what it’s been like growing the app internationally, how they’ve created an amazing community of contributors, and much more!

Main Objectives For This Episode

  • Learn more about how Gina got into startups
  • Learn more about what it was like running her own internationalization consultancy
  • Learn more about how Gina approaches growth and marketing for consumer apps
  • And more!

Episode Overview

Gina Gotthilf is the VP of Growth and Marketing at Duolingo, a platform for free language education for the world.

Gina is originally from Brazil, but has spent much of her career in New York.

After a few years of working at social media agencies, Gina joined Tumblr to help lead their internationalization efforts in Brazil and South America. She then launched her own consulting company to help other US bases companies navigate these complexities.

Today Gina is the VP of Growth & Marketing at Duolingo, a platform with over 170M users worldwide.

Gina joins us to share her story, how she started her career in tech, what it was like running her own internationalization consultancy, how she ended up joining the team at Duolingo, what it’s been like growing the app internationally, how they’ve created an amazing community of contributors, and much more!


Some Of The Questions We Ask

1:41
Where are you from and what did you study?

2:03
Where did your passion for education and technology come from?

3:36
Following your time at Tumblr, you launched your own company aimed at helping (primarily) U.S. based startups with their internationalization efforts - specifically in Brazil and other Latin American countries. Why Brazil and why is internationalization so critical?

7:28
Today you’re the VP of Growth and Marketing at Duolingo, an incredible app with over 170M users. Can you tell us a bit more about Duolingo and how you created the opportunity to join the team there?

9:35
What have been some of the biggest challenges of growing this type of educational app?

11:17
At a high level, how do you think about growth and marketing for this type of app?

13:45
On the topic of experiments and growing the product, mobile is obviously huge for you guys, especially in the US. So I’m curious, how do you approach creating that experience for an international audience and how do you keep pushing the mobile experience forward?

18:40
How do you approach fostering that kind of community to get people involved and contributing their knowledge, but also pushing the product forward?

20:22
What has been the biggest or most impactful moment of your career so far?

22:57
Do you have any advice that you would share with entrepreneurs - especially ones living in a different country who want to start a career in tech, or really any career - what advice would you have for them?


Here are some of the most important links and resources mentioned throughout the show.

Twitter Handles & Websites

Gina Gotthilf on Twitter
Duolingo on Twitter
Duolingo on the web
tinycards
Tyler Copeland on Twitter
Franco Varriano on Twitter

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