Post Image
Hack To Start
Episode 107

Esther Crawford

Happy. Unconventional. Curious. Really into #bots. CEO of Olabot.

Listen to this episode on iTunes, Stitcher, & Google Music

Esther Crawford is the CEO of Olabot, a platform that makes it fun, simple to build personal bots. You can learn more about Esther by chatting with her personal bot: m.me/estherbot With a background in Philosophy and an interest in Middle Eastern politics, Esther began to explore different online tools and communities like blogging and YouTube. Pairing this with her passion for storytelling and design, Esther began her career as a social media consultant to some large brands, before launching her own startup called Glmps. Glmps was unfortunately not as popular as it’s closest competitor Vine and Esther ended up continued on her startup journey by diving into mobile product marketing and growth at several other startups including Coach.me. In late 2015, Esther began to explore the emerging bot trend and built her own resume bot. She open sourced the project which was quickly used by hundreds of people looking to build bots of their own. Continuing to experiment with personal bots, Esther launched a platform called Olabots. They’ve since launched several more bots including the “Messina Bot” and a bot for Redfoo. She’s now part of Betawork’s bot accelerator, Botcamp. Esther’s bots have been featured in Fast Company, Lifehacker, Venture Beat and more. Throughout her nine year career as a product marketer, she’s worn several different hats, helping to define and execute on go-to-market strategies, product launches, messaging, marketing campaigns and more! Esther joins us to share her story, how she got into tech and startups, what attracted her to the bots and messaging space, what it’s been like iterating on EstherBot and building the Olabot platform, and much more!

Main Objectives For This Episode

  • Learn more about Esther.
  • Learn more about how Esther got into tech & startups.
  • Learn more about why Esther is so passionate about bots and messaging.
  • Learn more about what it's been like building Olabot and being a part of Botcamp.
  • And more!

Episode Overview

Esther Crawford is the CEO of Olabot, a platform that makes it fun, simple to build personal bots. You can learn more about Esther by chatting with her personal bot: m.me/estherbot

With a background in Philosophy and an interest in Middle Eastern politics, Esther began to explore different online tools and communities like blogging and YouTube. Pairing this with her passion for storytelling and design, Esther began her career as a social media consultant to some large brands, before launching her own startup called Glmps.

Glmps was unfortunately not as popular as it’s closest competitor Vine and Esther ended up continued on her startup journey by diving into mobile product marketing and growth at several other startups including Coach.me.

In late 2015, Esther began to explore the emerging bot trend and built her own resume bot. She open sourced the project which was quickly used by hundreds of people looking to build bots of their own. Continuing to experiment with personal bots, Esther launched a platform called Olabots. They’ve since launched several more bots including the “Messina Bot” and a bot for Redfoo. She’s now part of Betawork’s bot accelerator, Botcamp.

Esther’s bots have been featured in Fast Company, Lifehacker, Venture Beat and more.

Throughout her nine year career as a product marketer, she’s worn several different hats, helping to define and execute on go-to-market strategies, product launches, messaging, marketing campaigns and more!

Esther joins us to share her story, how she got into tech and startups, what attracted her to the bots and messaging space, what it’s been like iterating on EstherBot and building the Olabot platform, and much more!


What You'll Learn In This Episode

  • Learn more about how Esther got into tech & startups.
  • How Esther approaches building and marketing products.
  • How Esther started EstherBot and what it's evolved into.
  • Why she launched the "Chris Messina" bot.
  • What Botcamp at Betaworks in New York has been like.
  • And more!

Some Of The Questions We Ask

2:30
Where are you from and what did you study?

9:45
So after starting your career as a social media manager, you dove into startups, co-founding your first company Glmps. What was Glmps and what motivated you to start it?

12:11
What were some of the biggest lessons you learnt from this experience?

13:04
You were then a product manager and product marketing lead at Blanket and Coach.me respectively. What were these startups and how did you create the opportunity to work there?

17:35
You were then a Marketing Lead at Stride Labs, which unfortunately closed earlier this year due to lack of funding. What was Stride Labs and how did you join the team?

21:57
Today, you’re back at it, working on another project called EstherBot. What is and why did you decide to build a “resume bot”?

24:04
You recently took personal bots to the next level launching a bot for Chris Messina - what was that experience and process like?

36:51
What are some of the most recent apps you’ve downloaded or used lately?

38:28
Any last thoughts or personal mottos that you live by that you think others should know about?


Here are some of the most important links and resources mentioned throughout the show.

Twitter Handles & Websites

Esther Crawford on Twitter
EstherBot
Olabot on the web
Tyler Copeland on Twitter
Franco Varriano on Twitter

Devices, Apps, and Books

Pokemon Go
Big Magic

Brought to you by


We make Hack To Start for you!

Subscribe to our email newsletter to know when we launch new episodes, behind-the-scenes content and more goodies to help you launch, build, and grow your thing.