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Hack To Start
Episode 98

Erica Brescia

COO and co-founder of Bitnami, the app store for server software.

Listen to this episode on iTunes, Stitcher, & Google Music

Erica Brescia is the Co-founder and COO of Bitnami. With over 1 million apps deployed per month, Bitnami makes it incredibly easy to deploy apps with native installers, as virtual machines, or in the cloud. Erica had lead operations for Bitnami since they started. She’s also been responsible for all their partnerships with big brands like Amazon Web Services, Google Cloud Platform and VMWare. She’s also led their sales efforts - which has enabled them to remain mostly bootstrapped all these years. Erica joins us to share her story, how she got into tech and startups, what it’s been like building Bitnami, some of the challenges they’ve had to overcome, what it was like going through Y Combinator with a more established company, and much more!

Main Objectives For This Episode

  • Learn more about Erica.
  • Learn more about how Erica approaches business development and sales.
  • Learn more about how Bitnami is thinking about the future of cloud technology and apps.
  • And more!

Episode Overview

Erica Brescia is the Co-founder and COO of Bitnami.

With over 1 million apps deployed per month, Bitnami makes it incredibly easy to deploy apps with native installers, as virtual machines, or in the cloud.

Erica had lead operations for Bitnami since they started. She’s also been responsible for all their partnerships with big brands like Amazon Web Services, Google Cloud Platform and VMWare. She’s also led their sales efforts - which has enabled them to remain mostly bootstrapped all these years.

Erica joins us to share her story, how she got into tech and startups, what it’s been like building Bitnami, some of the challenges they’ve had to overcome, what it was like going through Y Combinator with a more established company, and much more!


What You'll Learn In This Episode

  • How Erica got into startups.
  • What it's been like building Bitnami.
  • What Y Combinator was like for Erica and Bitnami.
  • How Erica approaches business development and large partnerships.
  • How Erica and the team have built Bitnami into a go-to brand in this industry.
  • And more!

Some Of The Questions We Ask

1:47
Where are you from and what did you study?

2:22
So how did your passion for entrepreneurship develop?

3:40
You then started your own company called BitRock. What was BitRock and what motivated you to launch it?

5:30
What were some of the challenges you had to overcome launching this type of business at that time?

12:34
Bitnami was part of YC in winter 2013. What was the application & accelerator process like for you and the team?

17:21
How do you approach creating and building partnerships with bigger companies (like Amazon Web Services or Google Cloud Platform or even VMWare)?

24:11
Where do you see the cloud industry continuing to evolve?

28:50
Based on your experience in startups & tech, do you have a story about some challenges that you had to overcome while building Bitnami?

30:36
Any recommendations on some great content that you’ve come across lately?

31:48
Any last thoughts or personal mottos that you live by that you think others should know about?


Here are some of the most important links and resources mentioned throughout the show.

Twitter Handles & Websites

Erica Brescia on Twitter
Bitnami on Twitter
Bitnami on the web
Tyler Copeland on Twitter
Franco Varriano on Twitter

Devices, Apps, and Books

The Hard Thing About Hard Things
Saastr
Mattermark
The New Stack

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