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Hack To Start
Episode 137

Emma Nemtin

Marketing @Headspace. Dev/design dabbler and pun lover.

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Emma Nemtin is the Senior Marketing Manager at Headspace, an app that makes meditation simple. In school, Emma studied psychology before shifting to International Media and Communication in Sweden. After school, Emma started her own consulting company after school, getting her own clients through word of mouth. Emma then moved to Toronto and ended up joining the team at Hubba as one of the first 5 employees. There she continued to deepen her skillset as a full stack marketer and helped the company grow very quickly. Today, Emma is the Senior Marketing Manager at Headspace, an app that makes meditation simple. Emma joins us to share her story, how she got into startups, what it was like joining the team at Hubba, how the app grew so quickly, what it’s like now being in LA and working at Headspace, and much more!

Main Objectives For This Episode

  • Learn more about how Emma got into startups
  • Learn more about how Emma launched a consulting practice and developed a Full Stack Marketing skillset
  • Learn more about what it's like working at Headspace
  • And more!

Episode Overview

Emma Nemtin is the Senior Marketing Manager at Headspace, an app that makes meditation simple.

In school, Emma studied psychology before shifting to International Media and Communication in Sweden. After school, Emma started her own consulting company after school, getting her own clients through word of mouth.

Emma then moved to Toronto and ended up joining the team at Hubba as one of the first 5 employees. There she continued to deepen her skillset as a full stack marketer and helped the company grow very quickly.

Today, Emma is the Senior Marketing Manager at Headspace, an app that makes meditation simple.

Emma joins us to share her story, how she got into startups, what it was like joining the team at Hubba, how the app grew so quickly, what it’s like now being in LA and working at Headspace, and much more!


Some Of The Questions We Ask

1:38
Where are you from and what did you study?

3:06
So where did that passion for entrepreneurship startups come from for you?

4:25
You then started your own consulting practice. What were some of the biggest lessons that came out of this experience?

5:46
How did you approach building your own brand and finding some of your first customers?

6:40
Can you tell us more about Hubba and how you created the opportunity to join the team there?

7:51
You did a ton of things while part of the team at Hubba. What were some of the projects you had a chance to work on?

9:02
So how did you approach becoming and building a full stack marketing skillset?

12:33
Hubba grew very quickly while you were there. What were some of the most effective channels and tactics you leveraged to see that growth?

14:01
You joined Headspace a few months ago and are now a Senior Marketing Manager there. For those who may not be familiar with Headspace, can you tell us more about the company and how you ended up joining the team there?

17:33
There’s definitely been more of a shift towards mindfulness, increasing self health and happiness. What role does Headspace see itself playing in this space?

19:34
What are some of the projects you’ve had a chance to contribute to so far at Headspace?

20:36
What are you most excited about (for Headspace or yourself) in 2017?

22:53
If you could share some insight or a message with your younger self about building a career or just about life in general, what would you say?

23:41
What are some of the most recent apps that you’ve downloaded or used?

24:21
So do you have any recommendations on some great content that you’ve come across lately?

25:04
Do you have any last thoughts or personal mottos that you live by that you think others should know about?


Here are some of the most important links and resources mentioned throughout the show.

Twitter Handles & Websites

Emma Nemtin on Twitter
Emma Nemtin on the web
Headspace on Twitter
Headspace on the web
Tyler Copeland on Twitter
Franco Varriano on Twitter

Devices, Apps, and Books

Scott Keys
Reply All Podcast
Embedded Podcast
Heavyweight Podcast
Homecoming Podcast

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