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Hack To Start
Episode 150

David Heimann

I make things with computers. Co-Founder & CTO @getprpl (Techstars NYC '16)

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David Heimann is the Co-founder & CTO of Purple. David is originally from Gothenburg, Sweden but came to the US for school. Having always been more technical, he focused on the business side of things. After graduation, he took on several sales roles to deepen his skills before joining a development studio called InfiniOne. There David really learnt the in-and-outs of product management and operating as a lean startup. David is now working on his own company, Purple, which he helped launch by working with Rebecca Harris. Originally a long content format website dedicated to political news and information, Rebecca and David noticed that people - especially their peers - didn’t seem to be connecting with the content they were creating. So they re-imagined the format and discovered that SMS and Messaging apps were a more popular way to share and engage with their audience. Purple was then accepted into the Techstars New York accelerator and continues to grow its reach as a platform. David joins us to share his story, how he started his career in tech, some of the most valuable startup lessons he learnt while building products for other people, what it was like going through Techstars, why Messaging is such an engaging medium, and much more!

Main Objectives For This Episode

  • Learn more about how David got into startups
  • Learn more about how David approaches
  • Learn more about what
  • And more!

Episode Overview

David Heimann is the Co-founder & CTO of Purple.

David is originally from Gothenburg, Sweden but came to the US for school. Having always been more technical, he focused on the business side of things.

After graduation, he took on several sales roles to deepen his skills before joining a development studio called InfiniOne. There David really learnt the in-and-outs of product management and operating as a lean startup.

David is now working on his own company, Purple, which he helped launch by working with Rebecca Harris.

Originally a long content format website dedicated to political news and information, Rebecca and David noticed that people - especially their peers - didn’t seem to be connecting with the content they were creating.

So they re-imagined the format and discovered that SMS and Messaging apps were a more popular way to share and engage with their audience.

Purple was then accepted into the Techstars New York accelerator and continues to grow its reach as a platform.

David joins us to share his story, how he started his career in tech, some of the most valuable startup lessons he learnt while building products for other people, what it was like going through Techstars, why Messaging is such an engaging medium, and much more!


Some Of The Questions We Ask

1:58
Where are you from and what did you study?

3:07
How did your passion for technology and startups develop?

6:14
You then joined a company called InfiniOne. Can you tell us more about this company and how you created the opportunity to join the team?

8:16
What were some of the biggest lessons you took from this experience?

10:26
Today you’re the co-founder & CTO of Purple, a messaging centric media platform. Can you tell us a bit more about what Purple is (today) and what motivated you to start it?

13:00
Why messaging? What is it about the medium or format that you find so interesting?

15:18
What’s your vision for Purple? How do you approach managing the Product Roadmap to get you from MVP to that goal?

20:25
Purple was part of Techstars 2016. What was the application process like and what was it like going through this process for you and the team?

22:36
What’s next for Purple?

23:46
What are some of the most recent apps you’ve downloaded or used for work or life?

25:58
Any recommendations on some great content that you’ve come across lately?

28:06
Do you have any last thoughts or personal mottos that you live by that you think others should know about?


Here are some of the most important links and resources mentioned throughout the show.

Twitter Handles & Websites

David Heimann on Twitter
Purple on Twitter
Purple on the web
Tyler Copeland on Twitter
Franco Varriano on Twitter

Devices, Apps, and Books

Hardbound
Airtable
POP
Invision
Wait But Why?
Waking Up With Sam Harris
The Singularity Is Near
The Partially Examined Life
Breaking Smart Newsletter
Social Capital Snippets Newsletter

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