Post Image
Hack To Start
Episode 90

Cristina Cordova

BD/Partnerships at @stripe. Previously led partnerships at @LinkedInPulse.

Listen to this episode on iTunes, Stitcher, & Google Music

Cristina Cordova, is the first Business Development hire at Stripe, the payments infrastructure for the internet. Cristina was previously the first employee at Pulse, where she lead partnerships with brands like The Wall Street Journal, USA Today and more. Today, Cristina is focused on building and managing the Business Development team at Stripe, which focuses on user-facing product partnerships, strategic growth partnerships with brands like Twitter, Pinterest, Kickstarter and much more!

Main Objectives For This Episode

  • Learn more about Cristina.
  • Learn more about how Cristina got into startups.
  • Learn more about how Cristina approaches partnerships & business development.
  • And more!

Episode Overview

Cristina Cordova, is the first Business Development hire at Stripe, the payments infrastructure for the internet.

Cristina was previously the first employee at Pulse, where she lead partnerships with brands like The Wall Street Journal, USA Today and more.

Today, Cristina is focused on building and managing the Business Development team at Stripe, which focuses on user-facing product partnerships, strategic growth partnerships with brands like Twitter, Pinterest, Kickstarter and much more!


What You'll Learn In This Episode

  • How Cristina got into startups.
  • How Cristina approaches big business development & partnership deals.
  • What Cristina's day-to-day looks like.
  • What skills Cristina looks for in BD hires at Stripe.
  • And more!

Some Of The Questions We Ask

1:44
Where are you from, what did you study, and how did your passion for entrepreneurship develop?

5:57
For those who might not know, what is Pulse and how did you create the opportunity to work there?

10:00
One of the hats you wore here was BD & partnerships with publishers like: The Wall Street Journal, USA Today and more. How did you approach them to be part of the Pulse platform?

12:37
What were some of the biggest lessons you learnt from this experience?

13:47
You’ve also put together an awesome site of incredible women in engineering roles. Why did you decide to create this site and what have some of the outcomes been?

17:12
You’re currently helping to lead business development and partnerships at Stripe, where you were the first hire when the company was around 30 people. Can you tell us a bit more about Stripe and how you created the opportunity to work there?

20:46
As part of your role, you’ve lead partnerships with brands like: Freshbooks, GoDaddy, Intuit, Pinterest, and Twitter. How do you approach to business development and partnerships with companies of this scale - especially as a newer company?

23:07
You’ve also built the business development team at Stripe. What do you look for in individuals & how did you build such an awesome team within Stripe?

26:41
What are some of the most recent apps you’ve downloaded or used lately?

27:41
Any recommendations on some great content that you’ve come across lately?

29:21
Any last thoughts or personal mottos that you live by that you think others should know about?


Here are some of the most important links and resources mentioned throughout the show.

Twitter Handles & Websites

Cristina Cordova on Twitter
Cristina Cordova on the web
Women In Engineering
Stripe on Twitter
Stripe on the web
Tyler Copeland on Twitter
Franco Varriano on Twitter

Devices, Apps, and Books

How To Hire Business Development People
Caviar
Dropbox Paper
Hoodline
Hacker News
TechMeme
The Wright Brothers

Brought to you by


We make Hack To Start for you!

Subscribe to our email newsletter to know when we launch new episodes, behind-the-scenes content and more goodies to help you launch, build, and grow your thing.