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Hack To Start
Episode 12

Chris Hexton

Co-founder @veroapp. The easiest way to send data-driven, triggered emails

Listen to this episode on iTunes, Stitcher, & Google Music

Episode Overview

Chris comes from a financial background, but as a self taught developer has always wanted to create his own product. After several years of consulting, he and his co-founder created Vero, a service that triggers emails based on customer behaviour.

He shares insights on how to build products, why email is still important, and how to drive traffic through epic content.


Some Of The Questions We Ask

1:02
Where are you from, what did you study and how did your passion for entrepreneurship start?

2:08
How did you decide to transition to startups?

5:50
You’re the co-founder of Vero. What is it and why email?

9:51
Vero was predominantly bootstrapped - how did you guys managed to do this? What is the status today?

14:59
How did you hack your blog from 0 - 43,000/mth visitors?

18:01
You’ve written a fair bit about customer retention. What’s at the foundation of customer retention?

23:50
How difficult is it to build a startup in Sydney? What are some of the challenges you’ve had to overcome?

27:15
What apps, tools, or books are you obsessed with right now?


What You'll Learn In This Episode

  • How Chris' natural instinct to build his own company drove him to leave a comfortable job to pursue startups
  • How he and his co-founder James managed to bootstrap Vero to profitability
  • How Vero made a splash and went from 0 to 43,000 page view per month is one sincere post
  • How you can improve your email marketing by sending more emails and avoiding the most common mistakes
  • And more!

Here are some of the most important links and resources mentioned throughout the show.

Twitter Handles & Websites

Chris on Twitter
Vero on the Twitter
Vero on the Web
Tyler Copeland on Twitter
Franco Varriano on Twitter

Books & Apps

Trello
Steve Jobs
The Hard Thing About Hard Things
Pipedrive

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