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Hack To Start
Episode 127

Chris Gimmer

Co-founder & CEO of @SnappaIO - The fastest way to create graphics.

Listen to this episode on iTunes, Stitcher, & Google Music

Chris Gimmer is the co-founder and CEO of Snappa, the fastest way to create graphics. Chris joined the government after school, but quickly found himself wanting to explore other career paths - eventually stumbling on to tech startups. He and his co-founder, Marc, began working nights, weekends, and even the occasional lunch hour at work to launch some of their first online projects. Their second bootstrapped startup - Snappa - first launched just over 12 months ago and has seen over 40,000 signups since then through a combination of growth focused tactics. Chris joins us to share his story, how he got into startups, how they’ve leveraged constraints to push growth as a bootstrapped company, what it’s like scaling a SaaS company, how to approach partnerships with bigger companies, and much more!

Main Objectives For This Episode

  • Learn more about how Chris got into startups
  • Learn more about how Chris has approached building 2 bootstrapped startups
  • Learn more about scaling a SaaS startup
  • And more!

Episode Overview

Chris Gimmer is the co-founder and CEO of Snappa, the fastest way to create graphics.

Chris joined the government after school, but quickly found himself wanting to explore other career paths - eventually stumbling on to tech startups.

He and his co-founder, Marc, began working nights, weekends, and even the occasional lunch hour at work to launch some of their first online projects.

Their second bootstrapped startup - Snappa - first launched just over 12 months ago and has seen over 40,000 signups since then through a combination of growth focused tactics.

Chris joins us to share his story, how he got into startups, how they’ve leveraged constraints to push growth as a bootstrapped company, what it’s like scaling a SaaS company, how to approach partnerships with bigger companies, and much more!


Some Of The Questions We Ask

1:37
Where are you from and what did you study?

2:51
How did your passion for tech and entrepreneurship develop?

3:49
How did you managed to transition from your full time job in the government to a tech entrepreneur?

8:25
So today, you’re the co-founder and CEO of Snappa. For those who might not have heard about it yet, can you tell us more about Snappa and what motivated you to create it?

11:19
What’s it really like bootstrapping a startup? Can you share any stories about some creative ideas that you’ve come up with to make things happen?

16:10
First, on building related micro-sites for lead generation - how do you know how far to go without losing focus on the core product?

17:20
Second, what’s your approach to building a partnership or co-marketing opportunity?

19:10
So Snappa is a SaaS business model. What are some of the biggest challenges in growing a SaaS startup?

21:00
Snappa’s gotten over 40,000 sign-ups over the last 12 months. What are some of the most effective channels for growth / marketing so far?

22:11
What’s next for Snappa?

22:58
Are there any notable apps/tools that you’ve downloaded or used recently?

24:33
Any recommendations on some great content that you’ve come across lately?

25:23
Any last thoughts or personal mottos that you live by that you think others should know about?


Here are some of the most important links and resources mentioned throughout the show.

Twitter Handles & Websites

Christopher Gimmer on Twitter
Christopher Gimmer on the Web
Snappa on Twitter
Snappa on the Web
Tyler Copeland on Twitter
Franco Varriano on Twitter

Devices, Apps, and Books

StockSnap
Trello
Spotify
Drip
Heap
Buzzsumo
ahrefs
SaaS Weekly
GrowthHackers.com
Inbound.org
Matthew Barby - 21 Customer Acquisition Strategies

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