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Hack To Start
Episode 177

Brian Balfour

Founder/CEO @ Reforge, Previously VP Growth @ HubSpot

Listen to this episode on iTunes, Stitcher, & Google Music

Brian Balfour is the Founder & CEO of Reforge, an organization that offers selective growth-focused programs for experienced professionals in marketing, product, data, and engineering. Brian was previously the VP of Growth at Hubspot and an EIR at Trinity Ventures before that. Brian has raised over $30M in venture funding for various startups he launched or joined. Brian also has extensive experience building growth teams and strategies. He’s one of the leading experts on user acquisition and retention and frequently writes on Reforge and his personal blog. Brian joins us to share his story, how he got into tech & startups, how he’s approached developing a growth mindset, how to prioritize growth strategies, why he started Reforge, and much more.

Main Objectives For This Episode

  • Learn more about how Brian got into startups
  • Learn more about what it was like working at Hubspot
  • Learn more about how Brian approaches thinking about the growth funnel.
  • And more!

Episode Overview

Brian Balfour is the Founder & CEO of Reforge, an organization that offers selective growth-focused programs for experienced professionals in marketing, product, data, and engineering. Brian was previously the VP of Growth at Hubspot and an EIR at Trinity Ventures before that.

Brian has raised over $30M in venture funding for various startups he launched or joined. Brian also has extensive experience building growth teams and strategies. He’s one of the leading experts on user acquisition and retention and frequently writes on Reforge and his personal blog.

Brian joins us to share his story, how he got into tech & startups, how he’s approached developing a growth mindset, how to prioritize growth strategies, why he started Reforge, and much more.


Some Of The Questions We Ask

2:24
Can you tell us more about yourself - where are you from and what did you study?

3:22
Where did your passion for design come from?

5:17
What were some of the most impactful moments in your career?

9:45
How did you transition between founder, CMO, product manager and growth roles?

14:16
Most recently, you were the VP of Growth at Hubspot. How did you create the opportunity to join Hubspot?

14:42
How do you (as a founder or VP of Growth) approach figuring out where you can have the biggest impact growth impact on a funnel?

21:07
So today you’re the Founder/CEO of Reforge. Can you tell us a bit more about what Reforge is all about and what motivated you to start it?

24:52
What are some of the biggest challenges or mistakes you see growth practitioners making?

30:53
What are some pieces of content that you’d recommend or keep coming back to?

32:49
Do you have any final thoughts or advice to leave us with?


Here are some of the most important links and resources mentioned throughout the show.

Twitter Handles & Websites

Brian Balfour on Twitter
[Brian Balfour on the Web]https://brianbalfour.com/?HackToStart)
Reforge on Twitter
Reforge on the web
Tyler Copeland on Twitter
Franco Varriano on Twitter

Devices, Apps, and Books





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