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Hack To Start
Episode 3

Brandon Reti

VP mobile at Breather. Just a dude who loves tech. Used to lead mobile at YouPorn.

Listen to this episode on iTunes, Stitcher, & Google Music

Episode Overview

Brandon Reti is the Vice President of Mobile at Breather, an app for finding beautiful, practical spaces that you can reserve on the go. Breather just raised another $6M dollars to continue their growth.

Brandon shares his insights and experience on building mobile products, having worked in the industry for over 10 years. Previously, Brandon lead mobile at Manwin, one of the largest adult entertainment companies in the world, and owner of YouPorn. There he lead a team of 45, generating about 20 million visits per day (on mobile) and pulling in millions of dollars in revenue.


Some Of The Questions We Ask

1:11
Where are you from, what did you study and how did your interest in entrepreneurship develop?

14:28
Breather actually has two products - the physical space which is designed to feel unlike any other - and the app that enables you to get there. how do you balance both?

19:20
You’ve talked about finding one core metric. How do you build an MVP around this metric? How would you add more features?

21:24
How important is good design and user experience for an MVP? For Mobile in general?

26:34
What are some of your favourite tools for building products?


What You'll Learn In This Episode

  • How Brandon managed to launch his 10+ year career in mobile.
  • Why it's critical to balance both business and product goals.
  • Why more features won't make you more money, but one core metric will drive growth.
  • Why user experience is important, but not the end all, be all.
  • And more!

Here are some of the most important links and resources mentioned throughout the show.

Twitter Handles & Websites

Brandon Reti on Twitter
Breather on Twitter
Breather on the Web
Tyler Copeland on Twitter
Franco Varriano on Twitter

Books & Apps

Intercom
Mixpanel
Uber

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