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Hack To Start
Episode 195

Ben Pines

I'm part of the Elementor pack that's improving the way you design websites on WordPress @elemntor.

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Ben Pines is the CMO of Elementor, the most advanced Drag & Drop page builder for WordPress. Design beautiful professional websites faster and without code. Ben shares what it’s been like building an open source, visual, drag & drop theme editor for Wordpress - and the challenges in scaling it to over 800,000 active installs worldwide - all in less than 2 years! Ben joins us to share his story, how he got into startups, what it’s been like growing Elementor from 0 to over 800,000 active installs, some challenges of marketing a product to users worldwide, and much more.

Main Objectives For This Episode

  • Learn more about how Ben got into startups
  • Learn more about what it was like building Elementor
  • Learn more about how they've scaled the platform to over 800,000 active installs worldwide.
  • And more!

Episode Overview

Ben Pines is the CMO of Elementor, the most advanced Drag & Drop page builder for WordPress. Design beautiful professional websites faster and without code.

Ben shares what it’s been like building an open source, visual, drag & drop theme editor for Wordpress - and the challenges in scaling it to over 800,000 active installs worldwide - all in less than 2 years!

Ben joins us to share his story, how he got into startups, what it’s been like growing Elementor from 0 to over 800,000 active installs, some challenges of marketing a product to users worldwide, and much more.


Some Of The Questions We Ask

1:36
Can you tell us more about yourself - where are you from and what did you study?

2:36
What was it about the web and that type of technology that pushed you towards those roles in 2006?

3:38
Can you take us through some of those roles, what pushed you to then go out on your own, and what are some of the biggest lessons you learn from that phase of your career?

5:01
Today you’re the CMO of Elementor. Can you start off by just telling us what Elementor is all about?

6:37
What was the first version of the platform like? What was the vision for the product 2 years ago?

7:38
Elementor has quickly grown from 0 to over 750,000 users in just under 2 years. What have been some of the channels & tactics you’ve used to achieve that growth?

9:14
How do you manage the various needs of everyone in the community around Elementor? Who is the target customer for this product?

10:18
What are some of the biggest challenges in marketing to users who are international?

15:05
You guys have come a long way in just 2 years and obviously continue to grow pretty quickly so what’s next for Elementor in 2018? Where do you think the future of the space is headed?

17:16
Are there any specific resources that you find yourself frequently recommending to others?

18:27
Do you have any last thoughts or words of advice to leave us with?


Here are some of the most important links and resources mentioned throughout the show.

Twitter Handles & Websites

Ben Pines on Twitter
Elementor on Twitter
Elementor on the Web
Elementor 2.0 on the Web
Tyler Copeland on Twitter
Franco Varriano on Twitter

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