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Hack To Start
Episode 113

Ardi Iranmanesh

Co-Founder & Chief Of Staff @Affinio -Growth, SAAS metrics, Data science

Listen to this episode on iTunes, Stitcher, & Google Music

Ardi Iranmanesh is the co-founder and chief-of-staff at Affinio, an advanced marketing intelligence platform that leverages the interest graph to understand today’s consumers. Ardi is originally from Iran and moved here to study engineering. Having Always had a passion for business and how businesses are started, he quickly discovered the beginnings of the work that would become the Lean Startup framework by Steve Blank and Eric Ries. Ardi was eventually connected with a few local founders and joined them in building a lean product lab called 26ones. Affinio was born from a constant challenge they would inevitably face when trying to identify potential groups of customers online and through social media. Ardi joins us to share more about his story, how Affinio approached getting their first customers, why and how it’s so important to test everything, what he’s currently focused on, and much more!

Main Objectives For This Episode

  • Learn more about how Ardi got into startups.
  • Learn more about how Ardi was applying the lean methodology to build products.
  • Learn more about the core challenges any SaaS company must overcome.
  • And more!

Episode Overview

Ardi Iranmanesh is the co-founder and chief-of-staff at Affinio, an advanced marketing intelligence platform that leverages the interest graph to understand today’s consumers.

Ardi is originally from Iran and moved here to study engineering. Having Always had a passion for business and how businesses are started, he quickly discovered the beginnings of the work that would become the Lean Startup framework by Steve Blank and Eric Ries.

Ardi was eventually connected with a few local founders and joined them in building a lean product lab called 26ones.

Affinio was born from a constant challenge they would inevitably face when trying to identify potential groups of customers online and through social media.

Ardi joins us to share more about his story, how Affinio approached getting their first customers, why and how it’s so important to test everything, what he’s currently focused on, and much more!


What You'll Learn In This Episode

  • Learn more about how Ardi got into startups
  • How he leveraged the lean startup methodology to start several products
  • How Ardi approaches leveraging data to help fuel growth
  • Three core insights from building a SaaS startup
  • And more!

Some Of The Questions We Ask

2:16
Where are you from and what did you study?

3:21
How did your passion for tech and entrepreneurship develop?

5:18
After helping to launch and teach a class on lean methodology, you were the co-founder of 26ones. What was that startup all about and what were some of the biggest lessons learnt?

11:26
Can you tell us a bit about what Affinio is and what motivated you to help start it?

13:09
How did you and your co-founders approach building the first version of the app?

14:22
John was on the podcast a few weeks back and spoke very briefly about getting product market fit and acquiring some of your first customers. What was this period like from your perspective? What were some of the tactics you tried to help back then?

18:01
What are some core insights about SaaS businesses based on your experience that you’d share with someone who wants to launch a SaaS business?

20:53
You’re very passionate about big data and growth marketing. How do you / have you approached making sense of data for growth or marketing?

23:58
What’s your day-to-day role like? And how has it changed through the different phases of the business (angel, seed, Series A)?

28:12
Do you have any funny stories you can share with us about being an entrepreneur and working on Affinio?

31:51
What are some of the most recent apps you’ve downloaded or used lately?

33:26
Any recommendations on some great content that you’ve come across lately?

35:08
Any last thoughts or personal mottos that you live by that you think others should know about?


Here are some of the most important links and resources mentioned throughout the show.

Twitter Handles & Websites

Ardi Iranmanesh on Twitter
Affinio on Twitter
Affinio on the web
Fireside Conference on Twitter
Fireside Conference on the web
Tyler Copeland on Twitter
Franco Varriano on Twitter

Devices, Apps, and Books

Slack
Expensify
SaaStr
Tomasz Tungaz
Lean Startup
The Sales Acceleration Formula
Predictable Revenue
Zero To One
Hooked
The Hard Things About Hard Things

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