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Hack To Start
Episode 46

Anthony Thomas

GM & Co-Founder @StickerMule + @Button_Frog

Listen to this episode on iTunes, Stitcher, & Google Music

Anthony Thomas is the co-founder and GM of Sticker Mule, a custom sticker printing service that kicks ass. Anthony has always been a manufacturing guy, but had deep frustrations with the traditional model and not having direct relationships with the end customers. He wanted to do more and so Sticker Mule was born. He joins us to share more about how this startup was launched in 3 months, how early customers enabled them to quickly achieve product/market fit and improve the experience of buying stickers online, how entrepreneurs wanting to get into manufacturing should approach partnerships, and more!

Main Objectives For This Episode

  • Learn more about Anthony.
  • Learn more about how he helped launch Sticker Mule in 3 months.
  • Learn more about how Sticker Mule has grown over the years, while still remaining a bootstrapped company.
  • How they approach validating and launching new products.
  • And more!

Episode Overview

Anthony Thomas is the co-founder and GM of Sticker Mule, a custom sticker printing service that kicks ass.

Anthony has always been a manufacturing guy, but had deep frustrations with the traditional model and not having direct relationships with the end customers. He wanted to do more and so Sticker Mule was born.

He joins us to share more about how this startup was launched in 3 months, how early customers enabled them to quickly achieve product/market fit and improve the experience of buying stickers online, how entrepreneurs wanting to get into manufacturing should approach partnerships, and more!


What You'll Learn In This Episode

  • How Anthony got started as an entrepreneur.
  • Why relationships are important in manufacturing and the basis for why Anthony wanted to build his own company.
  • Some simple advice for entrepreneurs who want to launch their own manufacturing startup.
  • How Sticker Mule has quickly grown through simplification, listening to customers, and simple experiments.
  • And more!

Some Of The Questions We Ask

1:30
Where are you from, what did you study and how did your passion for entrepreneurship start?

3:00
You’re currently the GM, & Co-Founder of StickerMule. What is StickerMule and what motivated you to start it?

4:49
What advice do you have for entrepreneurs who want to create a physical product but have no idea where to start?

7:06
What’s the biggest challenge you’ve had to overcome as an entrepreneur?

8:30
How did you go about building the Sticker Mule brand? And where did the name come from?

10:26
How have you managed to remain a bootstrapped startup?

12:15
Sticker Mule has worked with some big brands like: Google, Twitter, GitHub, Dribbble, Adobe, Coca-Cola, and Red Hat among others. How did you go about getting these customers?

19:43
Where do you see the biggest opportunities for entrepreneurs? Any technologies or industries that really interest you?

20:27
What apps, books, devices or tools are you obsessed with right now?

21:30
Any last thoughts or personal mottos that you live by that you think others should know about?


Here are some of the most important links and resources mentioned throughout the show.

Twitter Handles & Websites

Anthony on Twitter
Sticker Mule on Twitter
Sicker Mule on the Web
Button Frog on Twitter
Button Frog on the Web
Tyler Copeland on Twitter
Franco Varriano on Twitter

Devices, Apps & Books

Asana
Slack
Github

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