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Hack To Start
Episode 68

Anne-Catherine Goulby

Business Development Manager at Quaid Media

Listen to this episode on iTunes, Stitcher, & Google Music

Anne-Catherine Goulby is the Sales Manager at Quaid Media, a TV advertising platform for mobile apps. She was previously the marketing project manager at SwiftKey, a top third party keyboard for iOS and Android. She joins us to share her story, what motivated her to build a career in tech, how SwiftKey became a top app on Android and later iOS, some basic tactics app developers and startups can use to rank higher on the Google Play or App Store, why TV advertising is important for apps, and much more!

Main Objectives For This Episode

  • Learn more about Anne-Catherine Goulby.
  • Learn more about SwiftKey.
  • Learn more about marketing apps and ASO.
  • Learn more about TV advertising for apps.
  • Learn more about what it's like building startups in Europe.
  • And more!

Episode Overview

Anne-Catherine Goulby is the Sales Manager at Quaid Media, a TV advertising platform for mobile apps.

She was previously the marketing project manager at SwiftKey, a top third party keyboard for iOS and Android.

She joins us to share her story, what motivated her to build a career in tech, how SwiftKey became a top app on Android and later iOS, some basic tactics app developers and startups can use to rank higher on the Google Play or App Store, why TV advertising is important for apps, and much more!


What You'll Learn In This Episode

  • How Anne-Catherine got into tech & startups.
  • How Anne-Catherine helped grow and market SwiftKey.
  • Why TV advertising is important for apps.
  • Learn about the challenges and opportunities of building a startup in Europe.
  • And more!

Some Of The Questions We Ask

1:34
Where are you from, what did you study and how did your passion for entrepreneurship start?

4:12
So what were some of your first few jobs and how did you transition into tech & startups?

5:40
You were a marketing project manager at SwiftKey. For those who might not know, what is SwiftKey and how did the opportunity to work there come about?

9:43
As a paid app, what were some of the most successful user acquisition & marketing channels for SwiftKey?

11:50
You spoke at App Promotion Summit in 2013 and shared an awesome presentation (that we’ll link to), titled, ‘How SwiftKey got to no.1 on Google Play’. What are some of the key points you can share with other entrepreneurs who have an app they are trying to grow?

20:03
You’re currently the business development manager at Quaid Media. For those who might not know, what is Quaid Media and how did the opportunity to work there come about?

21:05
What role does TV advertising play in user acquisition for app developers?

22:28
Since you’ve had the opportunity to work all over Europe, what’s it like building startups there? What are some of the biggest challenges and benefits?

25:22
What’s are some of the most recent apps you’ve downloaded or used?

26:43
Any recommendations on some great content that you’ve come across lately?

27:58
Any last thoughts or personal mottos that you live by that you think others should know about?


Here are some of the most important links and resources mentioned throughout the show.

Twitter Handles & Websites

Anne-Catherine Goulby on LinkedIn
Quaid Media on Twitter
Quaid Media on the web
Tyler Copeland on Twitter
Franco Varriano on Twitter

Devices, Apps, & Books

How SwiftKey Got To No. 1 on Google Play
Parrot
Bla Bla Car
Transferwise
Number26
Calm
Michael Church

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