Post Image
Hack To Start
Episode 135

Allison Esposito

Connecting women with the best opportunities in tech as the founder of Tech Ladies

Listen to this episode on iTunes, Stitcher, & Google Music

Allison Esposito is the founder of Tech Ladies, a community that connects women with best jobs and opportunities in tech; as well as companies with the best women techmakers. Allison is a New Yorker through and through - loving the fast pace of the city and all it has to offer. Graduating with a masters in Journalism in 2008, Allison had to find other ways to build a career. She put her writing skills to work as a consultant and copywriter / marketer with startups like Foursquare. Allison later joined Oyster as one of the first hires and quickly dove into all types of roles to help the company grow and set the bar for what mobile reading could be. Oyster was then later acquired by Google. Allison then found herself hosting a small meetup - at coffee shops - with other women who worked in tech. The group grew week-after-week until Allison decided to make Tech Ladies her full time focus. Allison joins us to share her story, how she got into tech and startups, what it was like working at Foursquare and Oyster, what motivated her to launch Tech Ladies, how they’ve grown to over 7,000 members worldwide in just a few short months, and much more!

Main Objectives For This Episode

  • Learn more about how Allison got into startups
  • Learn more about what motivated Allison to launch Tech Ladies
  • Learn more about how Allison is approaching building a community
  • And more!

Episode Overview

Allison Esposito is the founder of Tech Ladies, a community that connects women with best jobs and opportunities in tech; as well as companies with the best women techmakers.

Allison is a New Yorker through and through - loving the fast pace of the city and all it has to offer. Graduating with a masters in Journalism in 2008, Allison had to find other ways to build a career. She put her writing skills to work as a consultant and copywriter / marketer with startups like Foursquare.

Allison later joined Oyster as one of the first hires and quickly dove into all types of roles to help the company grow and set the bar for what mobile reading could be. Oyster was then later acquired by Google.

Allison then found herself hosting a small meetup - at coffee shops - with other women who worked in tech. The group grew week-after-week until Allison decided to make Tech Ladies her full time focus.

Allison joins us to share her story, how she got into tech and startups, what it was like working at Foursquare and Oyster, what motivated her to launch Tech Ladies, how they’ve grown to over 7,000 members worldwide in just a few short months, and much more!


Some Of The Questions We Ask

2:01
Where are you from and what did you study?

4:20
How did your passion for tech and entrepreneurship come about?

7:33
So you then joined Foursquare. How did you end up creating the opportunity to work there - and what was it like?

8:25
You ended up working across several teams on a variety of projects. Can you tell us more about some of the projects you had a chance to work on?

10:00
You then joined Oyster as their Marketing Manager. Can you tell us more about what Oyster is and how you created the opportunity to join the team?

11:55
As many small teams and entrepreneurs do - you wore several different hats at Oyster, doing marketing, growth and more. How did you approach growth marketing for this type of app? What was your process like?

15:35
As you’ve mentioned, Oyster was later acquired by Google. What was this process like for you?

17:24
You then left Google to start Tech Ladies. What is this organization and what motivated you to launch it?

21:20
Tech Ladies is completely bootstrapped. Can you tell us more about your experience with the challenges and benefits of bootstrapping a startup?

24:36
Tech Ladies has grown to a community of over 7,000 women worldwide. What’s it been like building this community and what are some of the most effective channels to get the word out and see this growth?

26:40
Tech Ladies was accepted into Women@Forbes and Impact Hub. Can you tell us more about these programs, what the process was like to get in and what was it like to go all-in on Tech Ladies full time?

29:23
What’s next for Tech Ladies in 2017?

32:02
What are some of the most recent apps that you’ve downloaded or used?

33:15
So do you have any recommendations on some great content that you’ve come across lately?

36:49
Do you have any last thoughts or personal mottos that you live by that you think others should know about?


Here are some of the most important links and resources mentioned throughout the show.

Twitter Handles & Websites

Allison Esposito on Twitter
Tech Ladies on the web
Tyler Copeland on Twitter
Franco Varriano on Twitter

Devices, Apps, and Books

Croissant
The Red Parts
The Border of Paradise
The Underground Railroad
Harry Potter and the Deathly Hollows

Brought to you by


We make Hack To Start for you!

Subscribe to our email newsletter to know when we launch new episodes, behind-the-scenes content and more goodies to help you launch, build, and grow your thing.